Serena Ventures

Sierra Ventures invests in the future of The Enterprise. We invest early – primarily Seed and Series A – and look for proven product market fit, disruption in the market, and strong IP. We tend to lead investment rounds and reserve capital for follow on rounds to support our entrepreneurs as they grow. We believe that partnership is paramount. We work closely with all of the entrepreneurs we invest in, guiding them with expertise and capital to help their companies grow and deliver on their promise. We understand that great companies don’t get built overnight, and we don’t mind rolling up our sleeves and getting our hands dirty. In fact, we enjoy it. Sierra’s Investment FocusDATA/AI The volume of data has exploded, and with the emergence of the cloud, new tools are being developed with many data infrastructure software platforms focusing specifically on artificial intelligence (AI) & machine learning (ML). We’re excited about companies that make it easier to ingest, access, and analyze data. Sub-sectors within Data/AI include AI/ML and Big Data. VERTICAL SAAS Many industries that rely on excel or pen and paper have been forced to dramatically increase the pace of technology adoption. Vertical SaaS represents the shift to specialization where software is business-specific and is designed for a specific domain. Sub-sectors within Vertical SaaS include FinTech, EnterpriseApps, and Security. INFRASTRUCTURE Next-Gen Infrastructure will be the core connecting fabric for all future technology capabilities. Wide-scale improvement is needed in order to enable applications to run consistently in almost any location across the globe. Organizations have expedited infrastructure modernization strategies which continues to drive growth in the sector. Sub-sectors within Infrastructure include Cloud and IoT. Next-Gen TechnologiesDIGITAL HEALTH Adoption of Health software has been faster than ever before due to the pandemic tailwind and technology trends that put the consumer in charge. New tools are being developed to reach patients creating opportunities with Pharma, Providers, and Payers. We anticipate a dramatic shift towards more value based care (payer / provider) and digitization and decentralization (pharma). WEB3 Web3 promises to make the internet as accessible, open sourced, secure, and decentralized as possible with the goal of benefiting the people engaging, not central organizations. We are looking at the full Web3 ecosystem including Decentralized Applications (DApps), Decentralized Finance (DeFi), Non-Fungible Tokens (NFTs), Decentralized Autonomous Organizations (DAOs), Cryptocurrencies, and more. A sub-sector we focus on within Web3 includes Blockchain. INDUSTRIAL AUTOMATION Digitally non-native industries like Manufacturing, Supply Chain, and Logistics are seeking ways to find cost parity and production reliability while adhering to increasing demand across the globe. Humans alone will not be able to keep pace with these market trends and automation will be a key driver in movements like Industry 4.0. Sub-sectors within Industrial Automation include Robotics and Devices. CONSUMER The ubiquity of smartphones has enabled consumers to access goods and services with relative ease and companies are tuning into customer needs and engaging with their increasingly loyal customer base, leading to viral adoption patterns. Additionally, Consumer social platforms have allowed individuals to express themselves and make money doing it, giving more power to the “Creator Economy”. We are interested in Creator Economy and mission driven D2C Applications & Marketplaces. ECOMMERCE A fast growing eCommerce market has been bolstered by the pandemic and every part of the value chain is seeing disruption. The eCommerce software market is driven by market trends like headless eCommerce and ReCommerce. B2B eCommerce has exploded globally and we think the US market will catch up in the coming years. A sub-sector we focus on within eCommerce is Marketplaces. EDTECH Digital and tech-enabled learning has been accelerated in the classroom and the boardroom by the pandemic and social trends such as “the great resignation”. Trends like VR/AR and the Metaverse becoming mainstream combined with the price of enablement devices like smartphones, tablets, and computers decreasing to make technology more accessible than ever have created a market that is ripe for EdTech to flourish.

Paige & Josh met as most people do now, through a mutual friend on the internet. They quickly became best friends & co-investors, and founded Behind Genius Ventures. Investment ThesisTypes of Companies Future of Work Future of Play Sub-categories in the Future of Work Dev Tools API-First Products Fintech No Code Sub-categories in the Future of Play Health and Wellness Entertainment & Media Gaming E-Commerce The Passion Economy Stage of Investment Pre-Seed Seed Geography USA and Canada only Check Size $100K - $200K Investment Process Even though we invest unanimously, we try to move as quickly as possible as Solo GPs. Companies we invest in will go through all the steps below before an investment decision is made. On average, our entire due diligence process takes between 2-3 weeks to complete. ‍Step 1: Partner #1 Zoom Call Step 2: Additional questions asked through Loom or asked through email asynchronously Step 3: Partner #2 Zoom Call Step 4: Additional questions asked through Loom or asked through email asynchronously Step 5: Potential third call with all partners available - product demo if applicable Step 6: Review additional information internally‍‍ We try our best to be as transparent with founders as possible. If we meet with you and decide to pass on the opportunity, we try our best to either: Tell you immediately at the end of our meeting Provide a personalized email response as to the reason we are passing

Openspace provides venture capital funding to back companies in Southeast Asia creating transformative impact where tech meets life. By focusing on the fundamentals and with a wide-scale operations team, we actively partner with our 39 portfolio companies to help build viable and responsible B2B and B2C businesses. This includes GoTo (Gojek), Finnomena, Kumu, Biofourmis and Halodoc. Openspace now has 4 funds with over $550M under management, supported by global and regional institutional investors. It is headquartered in Singapore, with active offices in Jakarta, Bangkok, Manila, and Ho Chi Minh City. Where we invest We are a multi-stage investor in Southeast Asian B2C and B2B businesses with a compelling vision for expansion. Series A/B Product-market fit established Capital for rapid scaling Series C/D Market leader with proven revenue traction‍ Capital for expansion into new markets or adjacent spaces Active intelligence Active is our energy. It shapes everything we do and defines the way we create momentum for ourselves and our portfolio companies. It is how we stay ahead in a fast-moving region and position ourselves to be in the right place and right time when transformative ideas emerge and take hold. As a team of dedicated doers, we focus on the fundamentals and go about our work with the hustle, enthusiasm and curiosity needed to operate and succeed at the sharp edge of cultural trends and technological change.

As the first fund of its kind in the region, we specialize in early-stage investments, empowering bold entrepreneurs with the capital, mentorship, and resources to bring their visionary ideas to life. By partnering with groundbreaking tech founders at the outset of their journey, we’re shaping the future of innovation in one of the world’s most dynamic and rapidly evolving markets. Operating in Ever Growing - Venture Capital Industry - India & South East Asia Over the past decade, the venture capital industry in India and Southeast Asia has experienced remarkable growth, with significant capital being deployed as risk capital to fuel the region's innovation and startup ecosystem. In the last 10 years, more than $750 billion has been invested in emerging startups across sectors like technology, fintech, healthcare, and e-commerce. This surge in venture funding reflects the growing confidence of global investors in the potential of these markets, driven by a rapidly expanding digital economy, a large consumer base, and an increasingly vibrant entrepreneurial landscape. Landscape of Technology India's technology industry is expected to reach US$254 billion in revenue in 2024, with exports reaching US$200 billion. Adherence to Strong ESG Principles Collaborate with company that focus more on ESG implementation which provides edge to our portfolio to access advantage of impact funding & other benefits available specifically for ESG compliant companies. Target Companies Technologically Enabled Business Model Scalable Model Seed to Series A Profitable and Near to Profitability Cheque Size of up to $500K with follow-up round ESG & Impact Funding

We invest in unstoppable founders who have the ability to understand today the problems of tomorrow, defining the future of consumption with a clear mission: upgrading our lives. We admire brands that encourage responsible innovation, diversity, transparency and positive change. We guide founders by providing top operational and strategic support, working side by side in true partnership. Our community and expert network is endless, and we make sure you get what you need. We understand the power harnessed by the brands that modern consumers love: a compelling mix of seamless products & experiences, engaging content and a true sense of belonging, all enabled by data and technology. We specialise in the intersection of Community, Branding, Innovation and Technology. And we do this by combining art, science and intuition, secretly noticing details that no one else sees, operating with purpose and empathy, with the aim to build a more human digital-lifestyle future. We back globally ambitious founders operating across Europe, UK and the US; helping accelerate their growth via our unique access to major markets, including Asia. We promote investments leading/co-leading Series A (+/-) and co-investing in later-stage rounds.

We are an early-stage venture capital fund investing in founders with highly technological B2B software solutions, from Seed to Series A all across Europe, North America and LatAm. DEEP UNDERSTANDING OF TECH We are here to fuel your startup’s growth so we will help you bring your ideas to life (alongside your BP, of course). Our track record speaks for itself. We have succesfully developed and implemented technological solutions around the world, granting us a clear vision on how to make this happen and how to not make this happen too. We will pass on these insights to you, sparing you unncessary hurdles.sparing you unncessary hurdles. YOUR VISION, YOUR WAY We will equip you with the necessary tools, connections, know-how, and expertise to develop your business plan while keeping a very straightforward approach. We won’t tiptoe around delicate issues as our ultimate goal is to see you succeed, just as much as you do. WHATEVER THE PLACE We are surrounded by enablers. A handpicked group of tech-leading professionals at your disposal ready to assist you in forging key partnerships, expanding into international markets, and providing deep insights into the world of technology, business and investment on a global scale. MORE THAN A VC As a fund originating from a corporate, we possess an extensive network that reaches far beyond the venture capital ecosystem. Our aim is to assist you in cultivating strong partnerships with other corporations to create synergies that not only benefit our own relationship but also add strategic value to your business. SUSTAINABLE, OF COURSE We are conscious about the importance of working towards a more sustainable future, firmly believing that technology is the cornerstone to build a better world. That is why we actively consider startups that align with this mindset. WHAT WE ARE LOOKING FORSTAGE: Seed-Series A SECTOR: B2B SaaS LOCATION: EU, North America & LatAm TICKET SIZE: €1M - €4M VERTICALS WE INVEST INAGTECH & CLIMATE TECH AI / ML & DATA FINTECH & INSURTECH TELECOM & CONNECTIVITY DIGITAL HEALTH METAVERSE & WEB3