People Ventures

We back companies building innovative B2B SaaS products. We’re always in search of entrepreneurs pursuing bold solutions to complex problems. Who we are Passionate about supporting business growth in emerging venture markets Since the fund’s launch in 2017, one of our guiding principles has been a desire to support entrepreneurs from diverse backgrounds who often face unfair obstacles to obtaining institutional funding. Although only roughly 30% of US venture funding is allocated to companies based outside of California, Boston, and NYC each year, other cities contain no shortage of capable founders. When we began searching for talent in our own backyard, we learned that the best companies are often found where you might least expect. Silicon Valley no longer holds a monopoly over entrepreneurial talent. We know that startups thrive in commonly overlooked regions which provide access to untapped markets and lower operational costs. Our portfolio companies are based in a wide variety of fast-growing venture markets, including cities like Indianapolis, Cincinnati, Atlanta, and Toronto, among others. What we look for Strong, diverse teams building the future of B2B technology When evaluating new investment opportunities, there are several key elements we value most highly. We like to work with scrappy, self-aware teams who are open to receiving feedback and guidance. We prefer to see some level of product-market validation in the form of contracted recurring revenues. We invest broadly in the B2B SaaS space, with particular interest in verticals including digital health, IT/development tools, industrial, human resources, marketing technologies, and more. We weigh the merits of diverse leadership heavily when evaluating new investments. While we certainly always have room for improvement in our mission to support entrepreneurs from underrepresented backgrounds, we’re proud that half of our current portfolio companies are led by female and/or nonwhite founders. We’re always eager to meet bold, driven teams who are creating disruptive technologies. Think that could be you? Please contact us. How we help A world-class Advisory Board and ongoing mentorship The Grand Ventures team is supported in our efforts by our extensive Board of Advisors. The board consists of over 50 of the fund’s LPs. Our advisors have extensive experience building successful tech companies - including the likes of US Robotics, Hagerty, Monster.com, and Facebook – and they are always eager to share their learned lessons with our portfolio CEOs. We get excited about supporting founders through the earliest, most challenging stages of building successful businesses. We often provide the first institutional check to companies and remain actively engaged as needed to promote growth and strategic focus. We’re ready to roll up our sleeves and help with everything from customer introductions to leadership coaching to sales and culture development. But don’t just take our word for it-- you can ask our CEOs.

InVitro Capital is a venture studio that creates, builds, and exits companies in the AI and B2B space. With a primary focus on Healthcare and SaaS, Invitro has developed a unique recipe to de-risk startup innovation and help aspiring exceptional entrepreneurs identify and capitalize on promising opportunities. At InVitro, we believe that the best startups are built by teams with deep domain expertise and a passion for solving real-world problems. That's why we invest in and partner with entrepreneurs who have a proven track record of success and a vision for the future. We provide our portfolio companies with the operational muscles and support they need to succeed, including: Seed funding. Access to our network of mentors and advisors. Expertise in tech, marketing, sales, and business development. Help with go-to-market strategy. We also have a unique approach to exits. Instead of waiting for a large tech company to come knocking, we actively work with our portfolio companies to develop and execute their own exit strategies. This allows us to maximize returns for our investors and give our entrepreneurs the freedom to pursue their next big idea

Contour Venture Partners invests in companies focused on information technology, and the application of innovative software solutions into the enterprise SaaS, vertical B2B SaaS and financial services sectors. The principals at Contour have a long and successful track record, having directly supported over 95 companies through numerous market cycles. We take great pride in the strong bonds we form with management teams, as this is a crucial ingredient to achieving long term milestones while also making the process engaging and enjoyable. We recognize it is the details and pursuit of flawless execution combined with the right long-term vision that makes a company great. We have the experience, intuition, judgment and industry expertise to ensure that the foundation is in place for management to build a great business with a sustainable competitive advantage. We have a deep understanding of how difficult it is to transform even the best ideas into successful enterprises. As a result, we take an active role and bring a team oriented approach to our portfolio companies – providing the operational assistance, transactional expertise, capital, network and overall judgment to maximize the potential for success and profitability. Investment Criteria We seek to work with exceptional entrepreneurs who are highly motivated and experienced leaders, with differentiated, defensible and scaleable products. We look for the long term potential to transform industry segments, the potential to achieve significant market share in large and growing markets and to grow independent of market conditions. Stage: Contour invests in seed and early stage companies that exhibit a clear path to profitability. The professionals at Contour have been active in all stages of venture capital and operations throughout their careers and understand the unique set of challenges facing management teams at each phase as our portfolio companies mature. Industry Focus: We invest in companies that provide innovative technology solutions into Northeast industry hubs where we have a deep understanding of the targeted markets, including financial services, enterprise software, vertical B2B software and digital media. Geography: Based in New York City, we take advantage of the depth of companies, managers and entrepreneurship within the major industry sectors located in the Northeast portion of the United States. Board Representation: The principals at Contour play an active role in the leadership of our portfolio companies. This includes taking a seat on the board of directors where we assist management with recruiting, sales, growth strategies, general operations, business development, finance and exit strategy. We look for opportunities where there is a mutual interest in entering into a deep long-term partnership with management to jointly build successful and sustainable businesses. Management Team DNA: Great entrepreneurs and management teams are critical determinants of success. We look for qualities in our management teams that include deep industry/sector expertise, solid judgment, strong leadership skills, managerial experience and intuition, long term commitment, high level of integrity and passion for their business. Investment Size: Contour invests between $500,000 and $1.5 million per round. We prefer to act as the lead or co-lead investor as well as represent the first institutional capital in the company. Exit: Contour typically invests between $500,000 and $1.5 million in the seed round and supports its companies through additional investment in future rounds. We are prepared to support our portfolio companies for many years.

We are entrepreneurs and operators and have been working together for over 25 years. Investment thesis. Focused on Software++ We invest in enterprise software companies building mission-critical solutions for their customers that also have two additional characteristics (or plusses, as we call them) that are truly differentiating: + Transformational tech The first plus is technology that enables transformational, rather than incremental, change. The kind of technology that has the potential to materially impact the underlying value proposition within a specific domain. Technology that is so valuable in its own right that it is both a hedge against the company’s business model and a significant valuation multiplier. + Multi-layered monetization strategies The second plus refers to monetization strategies that go beyond typical SaaS licensing fees. Typically a byproduct of their business model, such companies have other inherent value that goes beyond traditional revenue. That value comes in the form of the unique and proprietary datasets they have created, the technical artifacts they have developed, or the network effect of an ecosystem. We refer to the conversion of these two features as Software++, a combination that consistently gives companies a major competitive advantage while dramatically increasing their upside potential. Stage: Seed and Series A Geography: California and Texas Industry: We are sector and vertical agnostic, and seek out high-performance companies Initial checks: $1 million to $5 million (often the first institutional investor) Follow-on checks: We double down on winners and can invest up to $10-20 million to back them across their entire lifecycle Driven by our values. Teamwork: Venture capital is a team sport. We work with other investors and our LP base to bring founders the support and expertise they need to succeed. Mutual respect: We always have our founders’ backs, and expect them to have ours. Alignment: Our success hinges on staying aligned with our founders and our LPs and working together to everyone’s benefit.

Founded in 2018 and based in Atlanta, GA, Knoll Ventures invests in Pre-Series A tech enabled B2B companies. In Spring 2022, we closed our second fund to support founders at the earliest stages of the growth process where we help drive value creation and increase the odds of success. Our‍ approach We lead or co-lead $500,000 to $3,000,000 investment rounds in B2B technology-enabled companies at the pre-seed, seed, and post-seed stages. We understand that no two early-stage companies take the same path from Point A to Point B, and we're adept at helping founders navigate their way. We look for passionate founders who see around corners, intimately understand customer pain points, and articulate a future vision that feels all but inevitable. Stage Expertise: By focusing on Pre-Series A companies, we've developed a unique perspective on the challenges encountered by founders at this stage. Whether starting a business or facing what feels like an insurmountable obstacle, we aspire to be the first call a founder makes when looking for actionable advice. Alignment: We align ourselves with founders through our deep knowledge of round objectives and a scalable investment structure, creating a dynamic where we win only if the founders win. Network: We make the right introductions at the right time knowing that meaningful connections during this critical stage in the growth process can dramatically improve a company's trajectory. Our impact Our commitment extends far beyond the dollars invested. We take a long-term perspective when partnering with founders to identify ways to add value beyond just writing a check. PRE-INVESTMENT Round Objectives Alignment of Interests Syndicate Construction POST-INVESTMENT Growth Strategy Execution Strategic Introductions Follow-On Fundraising

For nearly thirty years, RRE Ventures has been a leading venture capital firm in New York with nearly $2.5B under management and +400 portfolio companies. With over 25 IPOs and dozens of trade sales through the years, there is a lot going on at any given time. Recent well-known companies include Datadog, Venmo, Braintree, DCG, Noom, Kindbody, Spring Health, Olo, and BuzzFeed, among many other category-defining businesses. We pride ourselves not only on investing in great entrepreneurs and delivering stellar returns to our LPs but also on being supportive partners to our portfolio companies and active members of the venture community.