Pace Capital

We don’t just say we invest Pre-Seed. We’re a $300M fund focused on pre-seed, pre-traction, pre-everything. We don’t focus on what can go wrong. We look for what can go right. Just like you, we’re risk-takers - not risk-mitigators. All-in with you! We play to win. We don’t tell you something’s awesome just to be nice. We have your back and ask the tough questions. Think of us as your SWAT team. We don’t mind if your idea is raw. We’re product people who see your vision. Bring on the sushi-grade. We don’t wait 'til Monday morning. We work fast to make our decisions. We’re founders too - and waiting is the worst.

We lead and invest early, operating with focus - supporting a concentrated portfolio with high-quality engagement. From the earliest stages through scaling and beyond, we partner with our founders on mission-critical support across go-to-market, engineering talent, and other areas that enable a long-term partnership. Sugar Free Capital was founded on two core beliefs: Technical founders will be the CEOs of the next category-defining companies. High-concentration, high-conviction strategies generate outsized returns. After years at top institutional firms, Sheena Jindal launched Sugar Free to build the kind of venture firm the market actually needs - conviction-led, high-agency, and thesis-driven. Purpose-built for a new generation of enduring companies, Sugar Free Capital is grounded in fundamentals: capital efficiency, strong unit economics, and a path to 9-figures in revenue.

We are a sector agnostic early-stage investor that wants to partner with founders from the very beginning of their journey and support them throughout their growth. Our team has global experience in building and scaling companies both as founders and in various CxO roles. We invest in ambitious and determined teams that can one day become industry leaders.

We have been deeply rooted in the foundations of the 🇬🇷 startups ecosystem since its inception 15 years ago. We have been the launchpad for ventures & initiatives that have defined markets & industries, including many tech darlings of the regional scene. With a focus on empowering “Venture Characters” (hyper-ambitious tech founders with strong ethical foundations), Apeiron leverages its strategic market visibility and access to propel groundbreaking ideas into global success stories in Europe, US and beyond. Our partnership style Augmented Team: We know how hard it is to build a business from the ground up. From hiring the right people to setting up your GtM plan and from governance to your next round of financing - we roll up our sleeves to provide you with what’s critical for your venture. A sound voice, and trustworthy extended team. Real People Network: Apeiron is backed by 40+ investors, including exited Startup Founders (we previously backed), successful entrepreneurs, corporate investors & operators, and some of the region’s largest family offices. Your Partner, Not Your Boss: Every VC in the business claims it brings value. In reality, they talk to you every month, skip the hard talk and play the bossy card. With a toxic free, honest attitude we are your partners first, investors second. Ask for a reference from our previously backed founders.

firstminute capital is a $320m sector-agnostic seed fund backed by 120 unicorn founders, including over 20 founders of $10bn+ businesses. Our General Partner Brent Hoberman is a double unicon founder. Yet, we are more than a fund. We’re an ecosystem of entrepreneurs from all over the world who, facilitated by firstminute capital’s team, come together to help one another, turn vision into reality and create the future. Our community is our edge. It is the source of the transformational support we offer to our partners who are warmly welcomed inside. An invitation into the firstminute capital community is secured by those with a special kind of spirit, not just a solid spreadsheet. A rare breed driven by a powerful characteristic we call, ‘Magnetic Ambition.’ Those with it often don’t recognise it in themselves, yet they are propelled forward by it, every day. We see it in their ability to capture hearts and minds with their vision, their belief and their commitment. When we find a founder with Magnetic Ambition, we open the door to the firstminute capital community and we give them everything they need. At your service What can founders expect from working with us? First of all, our 9-person investment team will fight for founders. Between us, members of the team have backed 10 unicorn startups at seed; we have IPO-ed companies; we have started companies; we have fundraised ourselves and we have failed and picked ourselves up again. So we are all here to help with advice, strategy brainstorming, product workshops, introductions to customers, raising a Series A or just being there for you in the tough times as well as the good times. If we can't help, we'll know someone in our extensive network who can and we'll make that intro. On top of the investment team, founders also get the whole "platform" team, which is another 11 people dedicated to helping founders scale their business and help with areas such as hiring and marketing. Our goal is to be the most helpful seed fund in Europe. We love to help founders build. Network effects At firstminute, we see ourselves as collaboration catalysts. We act to unlock the value our the community and bring our own expertise to bear when the time is right. Thanks to our 120 unicorn backers as well as a network of top CEO supporting us, firstminute has an extensive global reach. We like to bring on our investors - some of the top angels in the world - into our deals and as advisers to supercharge companies. firstminute's co-founder is Brent Hoberman, who after founding and exiting two unicorn startups himself created a network of companies under the 'Founders' umbrella. These include a world-class event series called Founders Forum as well as a consultancy, a recruitment firm, a charitable arm and Europe's largest incubator-accelerator. This whole ecosystem is part of our network, which helps with everything from sales introduction to finding top talent. We also have a large investor network to help with that Series A fundraise and beyond, having done deals with our friend at funds such as Tiger Global, Sequoia, Benchmark, a16z, Coatue and Atomico. Being part of our community, with our events and parties with some of the biggest names in tech and business, means you will be working with the best. We do an annual retreat for founders as well as regular drinks and dinners. Every year we hold our flagship summit in London which brings together firstminute investors, portfolio founders, partners from the top US and European multi-stage funds, and friends who are all bright lights in the tech community. Read more about that here.