Origins

Origins is a venture capital firm investing in consumer technology companies from pre-seed through Series A. Founded in 2021 and based in New York, it writes cheques of typically $100,000 to $500,000, targeting businesses that change how consumers live, work and play. Its portfolio comprises 22 companies, distributed internationally.

The firm's distinguishing feature is a limited partner base of athletes and celebrities with a combined social media following of some 160 million. Origins positions this as "funding meets influence": alongside capital, portfolio companies gain access to LP audiences to build visibility while developing consumer products. In a sector where customer acquisition costs are a persistent constraint for early-stage consumer businesses, the network functions as a distribution asset rather than a passive investor base.

Investment themes span social apps, consumer e-commerce - including a company in reconditioned e-bikes - corporate mental health, sports communities and consumer education. The focus on consumer founders is explicit, and the firm actively invites pitches from prospective portfolio companies.

Technical domains covered by the team include consumer technology, venture investing and social media marketing.