One Better Ventures

We believe that by investing in the brands and technologies that consumers want and use, we can help shape a brighter future, not only for consumers but also for the planet. Our vision is to empower the next generation of consumer-focused disruptors by providing them with the resources and support they need to transform the way consumers live and work. Investing in startups at the earliest stages, and then helping them innovate and scale through XRC’s unique and disruptive capital and service platform, will allow us to deliver the highest value to our entrepreneurs, strategic partners and limited partners. Who We Are XRC Ventures is a venture capital firm and startup accelerator for the next generation of disruptors in the retail technology, consumer healthtech, and consumer goods sectors. With support from our world-class retailer and eco-system partners, XRC Ventures has become the first design-centric retail innovation ecosystem of its kind. Our Funds Accelerator Fund. Invests in pre-Seed to Series A companies in retail technology, consumer goods and the consumer healthtech. Brand Capital Fund. Invests Seed to Series A consumer product companies in beauty, personal care, home goods, and health and wellness categories. Opportunity Fund. Invests in post-Seed to Series A companies in the next generation of retail technology and consumer goods. We co-invest alongside top venture capital funds and provide follow-on capital to select XRC Ventures alumni scaling their companies beyond product market fit and achieving exponential growth. Investment POV At XRC, we look for visionary founders who are leveraging technology to positively change how humans live their lives as consumers. The need for technology in consumer serving businesses, combined with the breathtakingly rapid advancement of AI and other technologies, makes the consumer tech space one of the most dynamic areas for early stage investing. We are excited to be well-connected and right in the middle of this exciting industry. We articulate on our investment thesis in our Investment POV, which in turn drives our focus on the following four core innovation areas: Commerce Enablement. Startups fueling the digital transformation of retail. We're focusing on areas such as AI automation, distributed commerce platforms, consumer fintech, loyalty tech, and the evolution of commerce supply chains. These ventures will help redefine commerce and create a seamless buying experience. Emergent Channels and Revenue. Companies reshaping how consumers discover, engage with, and purchase products/services, inventing entirely new paths to customers, and classes of revenue. This includes shoppable content, product-as-a-channel, loyalty commerce, service retailing, trans-channel experiential retailing, and AI bot-mediated commerce. Consumer Healthtech. Ventures making personalized health outcomes more accessible and efficient. This includes technology platforms for consumer health, remote health services, subscription wellness, health outcomes-as-a-service, and aging-in-place & assured living solutions. Sustainable Commerce. Businesses driving the shift towards a more sustainable and circular economy. This includes on-demand local manufacturing, alternatives to ownership, alternative materials, subscription retail, and sustainable consumer finance.

We are Henkel Ventures, the Corporate Venture Capital arm of Henkel – the company building leading brands like Loctite, Schwarzkopf, and Persil. At Henkel Ventures, we provide funding combined with strategic partnerships that drive innovation and unlock growth. Investment Stages: Early-stage up to Series B Fund Size: €300 million AUM Ticket Sizes: €0.5 to €5 million Global Reach: We are geographically agnostic. WHY WE DO WHAT WE DO A legacy of entrepreneurship. Henkel’s nearly 150-year legacy of market success is built on bold ideas and the vision for creating technologies to shape the future. Our founder, Fritz Henkel, started with one vision. Four generations, an IPO, and countless transformations later, his entrepreneurial spirit remains at the core of Henkel. Today, we continue this journey by seeking strategic partnerships and scouting for the next unicorns. WHAT WE BRING TO THE TABLE Shaping the next 150 years through strategic investment, innovation and partnership. We leverage pioneering technologies, strong brands, and innovative business models to create a lasting impact. With Henkel Ventures, startups gain access to: Capital to scale their ideas. Expertise to refine their strategies and technologies. A global network of like-minded co-investors and partners. Our team with access to more than 3,000 Henkel R&D experts is carrying on Henkel’s legacy by turning visionary ideas into partnerships with meaningful innovations for the good of generations as well as financial success. HOW WE WORK Professional Investments and co-innovation for a sustainable and digital future. Henkel Ventures invests in early-stage startups with a focus on Sustainovationand Digitalization. We collaborate closely with Henkel’s two business units Henkel Consumer Brands and Henkel Adhesive Technologies to drive co-innovation. As a partner, Henkel Ventures empowers startups by providing financial backing and building bridges to corporate resources and expertise to accelerate their growth and impact.

The Craftory is focused on progressive Consumer Packaged Goods brands. We love consumable products, categories that consumers shop frequently and that impact their daily lives. This is how CPG can quickly generate large-scale positive impact. The Craftory only invests in businesses that are aligned with our righteous causes. Our investment thesis is designed to prove sustainable, cause-capitalism is the only viable way forward. We don’t do startups or seed funding. We are growth capital focused on the “X10” leap from $20/30m to $200/300m and beyond. If your run rate is less than $15m but you have a strong cause we may be able to help in other ways. Could the products or services you offer support and accelerate the positive impact of the consumer-facing brands in our portfolio? If the answer is a clear yes then we could be interested.

Red Sea Ventures is a leading NY-based, pre-seed and seed stage venture firm investing in tech-enabled, user-centric consumer and B2B startups. In our first fund, we invested in category leading companies across sectors including Allbirds, Convoy, Nest, Eargo, Prose, Genies, Joor, and Sweetgreen. We are looking to partner with mission driven founders seeking to transform the economy and the lives of their teams and users. We are an entrepreneurial firm that values friendliness, humility, camaraderie, collaboration, determination, independence, and hustle with a commitment to performance. We are building RSV as a platform for community; bringing together our visionary founders, LPs, and relationships at large to support the companies we choose to partner with.

FIGR’s mission was born out of the co-founders’ mutual passion for consumer products – from fashion and beauty to food and beverages – and concern for environmental and social issues worldwide, in some cases being exacerbated by the consumer sector. Idealists picture a world where consumers reduce their purchases to the bare minimum. This purist thinking has driven many consumer businesses to sit at the extreme ends of the spectrum, with a feeling that they must choose between staying as a small kitchen-table business or scaling and becoming inherently “bad”. Story It all started with artisans. Fiona and Ellie met at lifestyle media house Hearst UK. Tasked with creating the Small Business Partnerships team to monetise opportunities for artisans across e-commerce, events and media space, they started to think about what high-potential small consumer businesses really need to grow, and what this growth could look like if businesses and investors considered people, planet and profit. Around the same time, Fiona was beginning to develop the philanthropic strategy for the family office, and had started to explore how philanthropy and investment could combine to maximise social and environmental impact. Mission We back the founders redefining life’s everyday choices. FIGR invests in early-stage startups with the potential to shape consumer behaviour. We take a two-pronged approach to impact, by backing responsible for-profit organisations via FIGR and supporting non-profit organisations via the Harrington Foundation. We invest in three types of changemaker: Switchers: Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use. Enablers: Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better. Solvers: Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people. Approach We won’t redefine life’s everyday choices overnight. We don’t work to typical venture capital timelines, because we believe driving real change takes time. We also believe bringing investors on board is about much more than funding - we want to be the first investor our founders call if they need support or have exciting news to share! We provide a non-judgemental thinking partnership, expertise from our team and advisors, and introductions to our wider network. We typically invest up to £300k of patient capital at pre-seed and seed stage. We invest in businesses… Shaping the consumer sector as a switcher, enabler or solver With a responsible social and environmental approach Based in the UK or Europe Generating revenue (although we’re open to investing in pre-revenue businesses in rare circumstances) With innovative and passionate founders at the helm who we believe will scale the business effectively Confident that funding from FIGR will help to achieve their goals (investment isn’t right for everyone!) ValuesWe make a difference: We’re here to drive positive environmental and social change, so we look at all prospective investments through the lens of their impact. We also partner with The Harrington Foundation as we believe combining philanthropic grants and investing for impact is the best way to make a difference. We do the right thing: FIGR has a strong moral compass. Although we want our investments to make a great return, we will not compromise on our commitment to make a difference. We act with integrity, compassion and respect. We take risks: We have the confidence to be brave, as we know this is the only way to make a change. We prioritise potential over experience and take chances on great people. We’re open to leading rounds, investing before institutional funders and funding first-time founders. We say what we mean: In an industry rife with complicated jargon and lengthy processes, we choose clarity. We want everyone we work with to know exactly where they stand. We’re transparent and straightforward, and we communicate our decisions quickly – founders are too busy to be left in the lurch!

Natura &Co is a global, purpose-driven, multi-channel, and multi-brand cosmetics group. It is a connected network of four socially conscious global beauty brands, each unique in mission and spirit, yet connected by a common goal of shaping a better, more caring world: Avon, Natura, The Body Shop, and Aesop. Fable Investments is managed independently to ensure full commitment to the investment portfolio and deliver agility, autonomy and reactivity. The team has extensive experience in the beauty and retail industries and in particular new market entry, sustainability, and respectfully scaling brands with a unique positioning.