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Notion Capital

About

We invest at an early stage in exceptional SaaS and Cloud founders who are at the point of product market fit and are ready to grow fast and go far. If you have the ambition to lead your category or create a new one, and your product solves critical business issues with signs of real market potential, then we can support your journey.

Deep SaaS and Cloud expertise.

There’s never been a better time to invest in European SaaS and Cloud. We’re open to investment opportunities of any category, but we specialise in these areas:

Cloud Computing

The future won't be powered on technologies of the past – and it certainly won't be on-premise. The cloud is more widely used and continues to grow its capability and penetrate deeper layers of the enterprise.

Computing Cloud companies provide enabling technologies and help their customers harness opportunities in front of them, often hidden in dense data and fragmented systems scattered across digital and physical locations. They’re often developer-first and product-led.

  • Keywords: Datalakes, OSS, DataOps, MLOps, Dev Tools, API, Virtualisation, Containers, Encryption, Decentralisation, Kubernetes, NoSQL, Search Technologies, Serverless, Headless, Deep Tech, AI
  • Portfolio examples: Element, FiveAI, Forest Admin, Scortex & Wercker.

Modern Enterprise

Modern enterprises want to innovate and deliver on digital transformation to stay relevant and remain market leaders. This requires continuous innovation to become more agile and efficient. Modern enterprise solutions are a critical layer of operational functionality which deliver better experiences to customers.

  • Keywords: RPA, CX, WFH/WFA, BI, Cyber, Low code/no code, Mobile
  • Portfolio examples: Acin, Apperio, BRYTER, Claimsforce, Dixa, Glofox, HeyJobs, NewVoiceMedia, Panaseer, TestGorilla, Topia, Tradeshift, Triptease, Upvest, Vizolution, Vortexa & Workable

Industry OS

Business leaders don't have time to waste on complex or dated software. They want to do everything in a single, OS-like solution along with a marketplace of partner apps to further grow and customise functionalities and embed payments. And users of those tools expect the software to be beautiful like their everyday consumer platforms such as Facebook, Instagram, and Uber.

  • Keywords: Vertical Saas, T-shaped SaaS, Subscription + Payments, Passion Economy, B2B2C, D2C, Disintermediation of commerce
  • Portfolio examples: Adfenix, Avrios, Brightpearl, Easol, Glofox and Mews.

Future Finance

The financial playing field is evening out as incumbents struggle to innovate and initiatives such as Open Banking and PSD2 enter the scene. We see a new wave of financial services and insurance products emerge to offer great user experiences and a new generation of products.

  • Keywords: Payments, InsurTech, FinTech, DeFi, Open Banking, RegTech, Anti-Fraud, KYC, Compliance
  • Portfolio examples: Currencycloud, Claimsforce, Dealflo, Demyst, Futrli, GoCardless, Paddle, Stable, Upvest and YuLife.

Fulfil your potential.

We strive to give founders what they need to succeed. We provide a platform of insights, networks and expertise that nurtures leadership, promotes talent and shares knowledge and learnings from across our portfolio to support founders on their extraordinary journeys.

Founder-friendly principles.

We believe how we behave is as important as what we do. Our team follows a set of guiding principles to keep everyone focused on the destination while having fun on the journey.

  • Have fun, make money: For us there is no point in one without the other. We’re friendly and informal, but driven by a relentless hunger to win. We intend to deliver tremendous returns to our investors but have fun while we’re doing it.
  • Challenge everything: We hold no regard for the status quo. Boundaries are there to be broken. We are open to challenge, and challenge openly, fueled by a belief in a diversity of views and a desire to learn.
  • Do the right thing: We treat everyone the same and aim to show empathy and understanding to all, no matter our differences. We do what we say we will and expect the same in return. (ie Don’t be a dick).
  • Play the long game: We aim to build powerful partnerships, lasting relationships and long term value. We don’t just invest in companies - we invest in people, in relationships and in the overall eco-system for the benefit of all.

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