Mayfair Equity Partners

Mayfair Equity Partners is a London-headquartered private equity firm founded in 2014 that invests in the UK mid-market, targeting digital businesses valued between £50 million and £300 million. It deploys both buyout and growth capital, with typical investments of £30 million to £150 million per company, and reports more than £2 billion in assets under management. The firm is authorised and regulated by the UK Financial Conduct Authority.

The investment approach splits into two strands. Buyout capital takes majority stakes in digital businesses, while growth capital is available on either a minority or majority basis, supporting expansion, digital transformation, international growth and mergers and acquisitions. In both cases, Mayfair Equity Partners partners with existing management teams rather than replacing them - a structure common among UK mid-market investors seeking to build international B2B and B2C digital companies.

Sector focus spans digital health, digital media, marketplaces, B2B data and information services, AI-enabled services, and risk and compliance. Post-investment work concentrates on strengthening operational foundations, accelerating growth through digital transformation, executing M&A, and expanding internationally - with the United States named as the principal target market for portfolio company expansion.