We are early believers in magically weird founders and help them realize their vision for the world.
Our values.
Chase the magically weird.
“Chase the magically weird” pushes us to do things that take guts, focus on finding outliers, question the status quo, and let our freak flags fly. We love unconventional ideas, quirky personalities, bold choices, and things other people describe as ridiculous or stupid.
We try to infuse magical weirdness into our events, our company culture, and everything else we put out in the world. Some examples of magical weirdness at work? Attending toilet paper conventions. Getting tattoos of company logos. Sending a founder pizza delivered by a dude dressed as a rat. Escape rooms. Alpacas. Bob Ross. You get the idea.
If you’re a weirdo and/or you’re building something crazy, we’d love to chat!
Be a bubbe.
This value is our north star for how we interact with our founders and broader community. Lots of founders ask, “How do you typically work with the companies you invest in?” and our answer is that we aim to “be a bubbe.”
Bubbe is the Yiddish word for a grandmother. In her purest form, a bubbe is incredibly (sometimes comically) hospitable, wise, protective, direct, and, occasionally, a little neurotic. Her love for you is unconditional, but she doesn’t take bullsh*t from anyone. She makes a mean matzo ball soup and she tells you like it is. Spending time with bubbe is good for the heart, soul, and stomach.
In practice, this may look like: Checking in with founders about their lives and families. Hosting intimate events that feel like dinner at grandma’s house. Sharing personal stories. Sending freshly baked cookies. Communicating as directly as possible, but always with love. And maybe even hand-knitting some swag.
Our character alignment is Chaotic Good.
If Long Journey were a Dungeons & Dragons player, our character alignment would be Chaotic Good—a complex trait that combines a good heart with a free spirit. Chaotic Good characters make their own way, but remain kind. They value freedom and independence above all else, and they know that prosperity comes from empowering individual autonomy and looking beyond the standard mold—this is exactly what we aim to do.
This value also reminds us to stay humble and not take ourselves too seriously. We are allergic to self-importance and entitlement, and drawn to curiosity and playfulness. Our “Chaotic Good” value reminds us to stick to our principles, have fun, and keep our eyes on the long game.
It's not Monopoly money.
“It’s not Monopoly money” emphasizes that we take money very seriously, and we appreciate that there’s a story behind every dollar. Wealth isn’t built overnight, and we feel a responsibility to honor the work our LPs put into building their wealth. We are disciplined, high-integrity stewards of our LPs’ capital, and we back founders who similarly care about and understand the value of that investment.
We believe that money is fuel and money enables freedom. Our job is to return as much money as we possibly can to our LPs, and we don’t take that job lightly. We want to work with founders who understand and respect this value.