Frog Capital
Growth capital investor backing purpose-led software scale-ups in Europe, combining equity investment with in-house operational support.
Frog Capital is a growth capital investor backing purpose-led software scale-ups in Europe. The firm provides capital alongside operational support to leadership teams at the scale-up stage - the point at which a software business has established product-market fit and is building repeatable growth.
The firm's investment approach, termed Positive Growth Equity, is directed at companies pursuing sustainable growth while retaining a stated sense of purpose. Frog also applies responsible-investment frameworks to its work, reflecting an emphasis on positive contribution to society alongside financial performance.
Operational support is delivered through an in-house Operating Partner team comprising technology entrepreneurs, engineers, executives and investors. This team works with portfolio companies under a Scale-Up Methodology, a framework drawn from experience across multiple scale-up journeys that addresses strategy, customer acquisition, talent, execution and sustainability.
Frog Capital publishes practical resources - toolkits, podcasts and articles - for people leading growing software businesses. Its sector focus is software, and its geographic focus is Europe.