We partner with consumer food brands who have the ambition to become category leaders and sustainability champions.
We have helped iconic brands navigate to the top of their category, fast.
Pan-European Seed to Series B investors with tickets between €2 – €10m.
Our Manifesto
- Deeply driven by a passion for food & beverage: Our knowledge and passion are cornerstones for deep and lasting relationships with founders.
- Rational over emotional: We build our conviction by understanding people, market, the product and the need it addresses, using data to support most decisions.
- Ambitious, squared: We back category-defining companies building the future of food. We think big and encourage our partners to think bigger.
- There to support, not interfere: We are in a number-driven world, and we trust the analytical process. Being thoroughly data driven helps us navigate problems and find more actionable solutions.
- In hustle we trust: We like entrepreneurs who hustle harder and smarter. We appreciate creativity in the engagement, fast and clear communications and relentlessness pursuit of objectives.
- Do good, be good and make good: We value honesty, integrity and trust in the way we operate and expect the same from our partners.
- Caring as an advantage: We care about the planet, people and above all the entrepreneurs. We invest in companies that take their impact on the planet seriously and have clearly defined impact goals.
- Alignment of interests is our mantra: We strive to preserve alignment between shareholders, management and other stakeholders.
- We allow our convictions to evolve: If we decide not to invest, we do our best to give the founders constructive feedback and keep the dialogue open, leaving the door open in case we build a stronger conviction down the line.