ElevenX Capital

We follow a repeatable process - defining a hypothesis, researching and testing it vigorously, assembling the world class team to build a product, iterating the solution to find product-market and go-to-market fit, and then hatching and scaling breakthrough businesses. We build companies primarily based on our own ideas and with our infrastructure and initial teams. As such, we can grow businesses faster and have a much higher success rate. We’ll Get There by… Obsessing over our customers We build insanely great products that make our customers’ lives better. We provide a perfect customer experience - every time. We build diverse teams to ensure our products and services reflect the perspectives, experiences, and needs of all our potential customers. Empowering our team of Experts We attract best-in-class talent across a variety of disciplines, that share our mission, motivation, and sense of purpose, to form great teams. We give each other high trust and high agency. We speak directly to each other and are grateful for feedback. We are dynamic is how we place talent into new challenges and evolving opportunities across the portfolio. We will build a positive, motivating, high-performance culture. Leading with a bias for Impact We solve challenging problems at unprecedented speed. If we can’t find a way, we make a way and battle through, around and over obstacles. Our immediate reaction is to help and we default to “yes”.

After many years of working on global markets and raising their own startups from scratch, SMG Capital team has developed their own ecosystem of growing startups with the involvement of a high number of co-founders and team members and increasing efficiency of investors’ resources. Over the last 10 years the SMG Capital team launched and scaled 14 startups in the US and European markets o/w 7 reached the post-revenue stages (50% success rate) with more than $1M of annual revenue and startups valued at $50M and $150M. The team raised over $15M in its own startups and closed M&As with 5 US companies.

We invest up to EUR 500,000 in startups even before a Series A, starting with a quick EUR 50,000 investment, which is followed by further investment tranches, depending on fundraising, traction and speed. Our fund size is EUR 55 Million of which substantial funds are allocated for early follow-on investments. Our Venture Development team and Platform is designed to provide support across the crucial early-stage pillars of: B2B Customer Discovery and Sales, Digital Marketing, Mental Health, Talent and Follow-On Capital. Our relationship is kicked off with a 6-week Venture Development Sprint, designed to maximize your potential for follow-on capital. Our team and resources are always available as you generate and approach inflection points in your venture. We give you access to all our extensive online and offline resources, network, curated mentors and campus. This includes our platform APX.network – our own digital product that connects all founders, experts, mentors and follow-on investors in one place.

We are leading the next generation of venture capitalists by seeking to continually innovate and add value that actually moves the needle. We are unafraid of trying new approaches to help our portfolio companies succeed, leveraging our proprietary technology, a proven track record, and relentless hustle to aim to deliver the kind of results we believe you won’t find anywhere else. Consider the bar raised. We aim to provide founder-first capital for innovative entrepreneurs who want to change the world. Specializing in Seed and pre-Seed B2B investments, we work with young founders who leverage information asymmetries to build core technology innovations with the power to transform industries. We promise to seek to deliver more sweat equity per dollar invested than any other investor on your cap table.

We invest alongside the leading global VC firms, so that founders can have both a leading VC and us on their cap table. We don’t lead deals and we don’t take board seats. Our LP’s include exited entrepreneurs, leaders at global tech companies, venture-backed founders, family offices, leading angels, CEO’s & board members of public companies. We fight to win allocation based on our reputation for fundraising expertise and our valuable network – consisting of both commercial customers and access to our global network of industry leaders. What we likeMulti-stage: with a focus on Seed, Series A, Series B Sector agnostic: we invest in companies in all areas of technology Ticket Size: €500k to €2 million+ Geographical Focus: Global Strong Lead Investor in place to set terms for the round Profile: we look for visionary founders working on defensible technology in internationally scalable markets

“10x Founders” is a new and innovative European venture company backing early-stage entrepreneurs on their journey of building global companies. Our partners are a team of very successful serial entrepreneurs and accomplished investors with an outstanding investment track record. We genuinely enjoy and are motivated by giving back to, supporting, and collaborating with entrepreneurs and their teams to create global leaders. At the same time, we have the ambition to establish a creative new venture fund that helps to bring European start-ups and entrepreneurship to the forefront of the European and global economy.