Our Approach
IDEAS
We love ideas. We spend our time thinking about problems and how we can solve them, so we'd love to hear from you. If you're interested in a space and want to talk about it with us, get in touch!
PROCESS
We employ a structured company-building process to take high-level concepts from whiteboard to market. Through our process, we aim to test, refine, and launch ideas as efficiently as humanly possible.
TALENT
Our companies go nowhere without founders and teams to lead them. We are always searching for exceptional early-stage builders, operators, and visionaries who will take the reins on the businesses we’re building and drive them forward as stand alone entities.
CAPITAL
We fund the seed round of each of our businesses and support them as they grow.
Our Process
1. SYSTEMATIC IDEATION
We have three primary sources of ideas: 1) the founders who we've partnered with 2) internal thematic research where we delve into the pain points in an industry we are excited about and 3) external ideators who are industry executives and experts that partner with us to research their insights and bring their ideas to fruition.
2. RESEARCH
We leverage in-depth market and user research to uncover real pain points and white space opportunities in a given industry or sector.
3. VALIDATION
We use studio resources — from engineering to design — to build and test MVP solutions. We meticulously validate all aspects of the proposed business — the problem, our conceived solution, feasibility, business model, and unit economics.
4. LAUNCH
We refine the company business plan, raise funding, and recruit a world-class founder to take the helm. From thereon, we are the behind-the-scenes Co-founder. We provide the leverage the founder needs so that they can focus on what they do best, we handle everything else.