Conversion Venture Capital

Conversion Venture Capital (CVC2) is a New York-based investment firm that deploys its own capital alongside management teams and entrepreneurs in established and emerging lower middle-market businesses. Investments range from growth-stage companies to established market leaders, with typical check sizes of $2 million to $25 million.

The firm operates across four strategies: commitments to funds, independent sponsor and co-investment deals, growth capital for emerging and growing businesses, and control investments and buyouts. Sector exposure spans consumer, technology and services.

Because CVC2 invests its own balance sheet rather than raising a traditional fund, capital is not subject to mandated investment timelines. The firm describes its approach as flexible and patient, oriented toward aligned interests and long-term partnerships. In operating situations, CVC2 relies on existing management teams to lead the business while providing continuing financial backing, with an stated focus on lasting value creation.