We’re investing at the intersection of 4 trends:
- Small business acquisitions boom
- Alternative investments will be normalized
- 30 million small businesses to capitalize on
- Service will increasingly happen online
We invest in the startups that turn fax machine using companies into… auto text when your service is done companies.
The way small business works is about to do a 180.
We’ve invested in 100s of small businesses and noticed one trend, as the next-gen takes over tech is coming. We won’t just own the laundromats, cleaning companies, and car washes of the world. We will own the companies that take them from writing your invoice on a sticky note, to auto-billing you. We will:
- Own the entire small business ecosystem.
- Invest in the tech that powers it.
- Strive for VC-like returns in boring businesses.
When everyone is focused on Web3, the metaverse etc, we obsess on traditional businesses making it big with tech. We’re not competing with the big boys in Silicon Valley, we’re doing boring business investing on steroids. No FOMO, all focus.
Boring businesses that can scale to billions. Especially when the market pulls back. Making small businesses faster, cheaper, and better operating.