Bessemer Venture Partners

Mercato Partners is a private equity firm, investing across multiple alternative asset classes to provide both capital and guidance to founders and companies in a range of stages and a variety of industries. Mercato built four distinct practices – Traverse, Prelude, Savory, and MPAC under the Mercato Partners umbrella. Traverse is Mercato Partners’ growth-stage fund. Traverse offers growth-stage companies incomparable leverage, capital for strategic deployment, and knowledge gained from decades of performance across multiple industries, geographies, and economic conditions. Prelude is Mercato Partners’ venture fund. Prelude partners with founders building technology companies that are critical to their customers operations. Savory is Mercato’s food and beverage fund. Savory partners with restaurateurs to expand unique brands that target unique, new and undiscovered parts of the food & beverage industry. MPAC (Mercato Partners Acquisition Corporation) is a newly launched SPAC under the Mercato umbrella. The new SPAC is a $200M vehicle.

Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 135 IPOs and 200 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio includes Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has $19 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Boston, Beijing and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio). Our core values guide how we aspire to work together - and with entrepreneurs to lay strong foundations from idea to growth:Curiosity: Curiosity drives us to question and explore, helping us inspire others and overcome our cynicism. It is only with an eager and open mind that we recognize the greatest opportunities and experience the joy of discovery. Learning & Mentorship: Bessemer recognizes that an enduring institution must continually invest in and care for its people, while ensuring an equitable, inclusive environment for individual growth. We recognize that each of us is at once a student and a teacher, with the capacity to learn and mentor throughout one's career and in life. Innovation: Courageous and independent thought spurs the innovation that keeps us ahead of the curve. We welcome divergent opinions, encourage challenges to prevailing practice, and seize opportunities to progress as an organization. Intellectual Honesty: Our most important relationships depend on the mutual trust that arises from intellectual honesty. We strive to obtain and share information with a keen awareness of our cognitive and professional biases. Empowerment: The effectiveness of the organization rests on each of us seizing the opportunity to take ownership of something. We empower and encourage one another to use our best judgment in the pursuit of opportunities and in confronting challenges. Collaboration: Our lasting success is a result of high-performing individuals working in concert. We recognize individual performance and appreciate that our collective performance requires a selfless approach to assisting one another, a diverse team and a genuine commitment to collaboration. Our Diversity Commitment We believe people thrive when they can be their authentic selves. We recognize that privileges and biases influence everyone's life journey. We aim to raise awareness of them and rigorously examine their impact on our culture and decision making. This is our approach to pursue a diverse, equitable, and inclusive work environment. Diversity: We embrace a range of independent views to reach effective decisions. Therefore, we seek to work with people who represent different races, genders, backgrounds, and other identities. Equity: We take responsibility for our roles in creating equal access to opportunity. We promote practices, policies, and behaviors to address inequality across our community. Inclusion: We want every member of our community to feel they can be themselves, be heard, and be supported. We appreciate that our differences will make us better. We recognize that it will take both hard work and patience to improve our understanding and to achieve the results we seek. We bring a beginner's mindset to this work and are committed to holding ourselves accountable in this journey. Roadmaps. Our working atlas. Fueled by our curiosity to understand the changing world around us, we practice courageous and independent thought through our roadmaps - ongoing deep dives of the technologies and companies that are shaping the future. Honoring the audacious. Our most important relationships depend on the mutual trust that arises from intellectual honesty. We tip our hats to the opportunities we missed and the entrepreneurs we learned from. Forging new connections. Our partners and operating advisors collaborate to help entrepreneurs navigate areas that are critical to building and scaling their business - such as building a leadership team, developing go-to-market strategies, and strengthening product value.

Alicorn invests and acquires stakes in technology companies, spanning our expert niches in high-tech, deep-tech and beyond. We inject capital, expertly advise and leverage our partners and network to unlock growth. Our unique investment model blends venture capital funding with private equity techniques.Growth-focused investment Secondaries Targeted expertise Follow-on funding Risk-adjusted returns Growth-focused investment. Alicorn’s unique investment model blends venture capital funding with private equity techniques. Bespoke, purpose-constructed deals that unlock growth in late stage companies. Secondaries. Alicorn specialises in secondary investments to unlock opportunity, provide much-needed liquidity release and give leaders the freedom to refresh their cap table. Targeted expertise. More than capital. Alicorn’s talented team boasts an exceptional track record of instigating growth, unpicking inhibitors and providing expert-level support to leaders. Follow-on funding. Flexible, agile and adaptable. We’re not a silent investor – we’re fans of opportunity, so we back leaders with the capital they need, when they need it. Risk-adjusted returns. Our focused fund delivers investors risk-adjusted returns, from an approach that shields investors from fundamental risk. Alicorn invests in great leaders, proven technologies and in tested markets. The Alicorn advantage Focused investment for risk-adjusted returns. Strategic Investments focused on verticals we know. We invest in established verticals, priming growth-stage businesses for acceleration. Our focused portfolio reflects verticals we know. Secondaries, backed by growth funding. We excel in applying our secondary private equity approach to mitigate risks, driving growth for businesses by addressing growth barriers. Expert investment & operational business advice. Alicorn’s team have been building, investing and operating businesses across software and hardware verticals for decades. Priming technology to flourish on the big stage. Purpose-constructed deals for realising late-stage growth. We invest in established verticals, priming late-stage businesses for acceleration. Our focused portfolio reflects verticals we know. Capital when you need it. Risk-adjusted by our secondary, private equity approach that unpicks growth inhibitors for businesses in the later stages. Keep leaders in control. Our team’s track record speaks for itself. Alicorn’s team have been building, investing and operating businesses across software and hardware verticals for decades. Solutions–not more problems. We’re pragmatic problem-solvers, not a silent investor. We’re here to provide capital, support and solutions to on-the-ground problems. Focused strategies – seizing opportunity. Our investment model focuses on opportunity: supporting confident leaders in realising strategic initiatives. We’re experts in: Adaptable funding (initial and follow-on). A flexible approach that finds high-potential assets (businesses), and uses our talent and expertise to increase value and maximise returns. Leading bridge rounds. Support when you need it. Gear your business up towards a major fundraising milestone with bridge rounds, led by Alicorn and our partners’ extensive networks Cap table recycling & early liquidity release. A flexible approach that finds high-potential assets (businesses), and uses our talent and expertise to increase value and maximise returns. Build investment. Alicorn constructs deals that maximise opportunity – be that through follow-on funding, pure venture capital, secondaries, bridge capital, or through additional funding rounds, we’re a growth partner – not a silent investor.

Benson Capital Partners (“BCP”) is a New Orleans-based, for-profit entity founded in 2019 by Gayle M. Benson, Owner of the New Orleans Saints NFL franchise and Governor of the New Orleans Pelicans NBA franchise. In 2020, the firm launched its inaugural fund, Benson Capital Fund I, LP to make venture capital investments in the Southeast. For its second fund, BCP has launched Benson Capital Real Estate I, LP (the “Fund”) to execute real estate investments in the same Southeastern region. In aggregate, the firm manages over $100 million across its two funds. BCP focuses its investments in the Southeastern United States, a geography lagging in institutional investment capital. However, despite few inflows of investment dollars, the region demonstrates compelling demographic and growth characteristics. BCP also benefits from the Benson organization’s unique deal access in the Southeast that has been forged from decades of business relationships across multiple industries.

We believe that making a mark in this business starts and ends with people. We define ourselves by the relationships and trust we’ve carved out over years of investing in only venture capital. Because we know that where access meets insight, anything is possible. Nearly two decades of working with the best of the best Since 2007, we’ve been investing in the most elite, access constrained venture capital opportunities, as well as directly in select venture-backed companies to generate the most value for our investors. Why TrueBridge?venture expertise Venture is all we do. With decades of experience in venture, we offer unparalleled insight into an opaque asset class. connected capital We have feet on the street in Silicon Valley. Our long-term partnerships with the world's most elite VC firms helps our limited partners gain access to the most innovative and sought after funds. entrepreneurial mindset Success in the innovation ecosystem requires being as agile as the companies and funds in our portfolio. We approach every investment with curiosity, flexibility, and support. hustle Success in driving great returns for our LPs isn't magic. It's hard work. We like to dig in and get our hands dirty. insight Our unique position in the venture ecosystem gives us access to data that drives our investments and helps our GPs and LPs alike. Our values At TrueBridge Capital Partners, we strive to uphold the following firm values. stewardship We assert our fiduciary responsibility to invest our partners’ capital thoughtfully, transparently, and with great intention. teamwork We work as a team, win as a team, celebrate as a team, grow as a team, and have fun as a team. We hold our colleagues in high respect, and collaborate with one another openly and honestly. relationships We build relationships founded on trust, respect, and integrity. We are accountable to our partners and to our teammates, and will always be relationship-driven. communication We communicate thoughtfully, clearly, transparently, and with purpose. We listen respectfully, engage honestly, and contribute meaningfully. entrepreneurship We work to create dynamic and unique investment opportunities for our clients in order to help them achieve their goals. We support entrepreneurial endeavors among our colleagues and partners. diversity, equity, and inclusion We value diversity of races, religions, sexual orientations, political ideologies, and all other forms. We recognize the limits of homogenously-assembled teams and the injustices that a lack of broader diversity, equity, and inclusion can foster; we therefore strive to combat these limitations and injustices in our workplace environment.