Amadeus Ventures

The Branded Group is a seed and series A venture and solutions oriented investment, advisory and accelerator platform that leverages its network of hospitality venues, deep expertise and experience to identify, test and invest in Hospitality Technology "HI-Tech", Innovation, Emerging Concepts & Unique Food & Beverage "UF&B". We focus on companies that are hospitality-centric and addressing the most important issues and challenges facing the industry.

A 35,000-foot view of travel industry innovation. What we do It’s simple. We invest in and partner with early-stage startups improving the travel, hospitality, and transportation industries. We’ve taken JetBlue’s original mission to bring humanity back to travel and are expanding it on an unprecedented scale – we want to improve the end-to-end experience for travelers everywhere, whether they’re flying or not. And we believe that partnering with game-changing technology companies is a great way to do it. Why we excel As you’d expect, we have a deep expertise in aviation, but our team also specializes in hospitality, regional and ground transportation, and more. In short, we’re travel geeks and could spend hours talking your ear off about the latest developments in predictive maintenance, machine learning, and electric propulsion for the industry. Combine that with our focus on helping turn good startups into great ones, and you’ve got our recipe for success. How we help Of course, we provide funding to promising startups, but we do so much more than that. We give steady guidance, make connections to industry power players, provide proof-of-concept opportunities, and, in some cases, incubate startups in our own Silicon Valley office. What’s next Some of the companies we work with are disrupting travel for the better. Others might take a few more years to make their vision a reality, but it’ll be worth the wait. As travel industry veterans and venture capitalists, we know the value of looking beyond the horizon. You just can’t beat the view. So tell us, how can we help you?

The firm invests in visionary entrepreneurs who are reshaping the Travel & Hospitality sector, with a focus on tech-enabled companies across Accommodation, Food & Beverage, Retail & Experiences, Travel Services and Transportation sub-sectors. Travel & Hospitality in Southeast Asia is built on strong fundamentals.The role of Travel & Hospitality in SEA4 of 11 unicorns come from Travel & Hospitality Travel & Tourism accounts for 12.1% of GDP & 13.3% of employment in the region Travel & Hospitality was the fastest growing sector in Southeast Asia (+7%) pre-COVID Approx. 5000 – 6000, diverse Travel & Hospitality startups in the region Growing demand & spending power in SEAGrowing middle class emerging in Southeast Asia Higher spending power leading to increased demand for Travel, F&B and new experiences Opportunity for digitalisation in the sectorHighest rate of mobile travel bookings globally (60%) Mobile penetration (56%) Key Investment Themes Emerging from COVID-19Innovation: Driving rapid technology adoption in Travel & Hospitality, by investing in startups, from Seed to Series A, that are: High Growth Regionally Scalable Tech Enabled Transformative Opportunity: Helping proven businesses from Series A & above, currently impacted by COVID-19 to return to growth. They tend to have: Existing Brand Equity Consistent Growth Established Margins Larger Teams Our Value Add We provide our portfolio companies with the deep sector-specific full spectrum of support and assistance. Hands-On Approach: From setting up the company to providing extensive insights through our team’s sector-specific expertise, we strive to support you every step of the way. Extensive Network: We partner with established corporates & veterans within Southeast Asia’s Travel & Hospitality industry to enable you to build a strong network within the community. Enabling Growth: Through connections with relevant partners & industry players, we help structure future fund raises to give founders like you the best chance of closing the next round. Collaborative Work Environment: We provide office space free of charge for the first 12 months – including internet, meeting rooms and great coffee! Our Approach We follow a proprietary, data-led approach to evaluate potential investments based on: Business Opportunity Team Strategic Portfolio Fit Product Capital Efficiency ESG

We understand the importance of digital solutions and how they enable business to move forward. Our portfolio companies are pioneering the kinds of advances that transform the ways businesses and consumers interact. Why partner with us?Tap into our loyal network of global customers and partners to help you grow and scale your business. 70% of total investments have partnerships with American Express business units. Work closely with our dedicated team of experts to develop innovative strategies and execute pilots.

Founded in 2006, IndiGo embarked on a mission to connect people and places daily, non-stop, with a relentless focus on operational excellence. IndiGo revolutionised the industry, changing the face of Indian aviation and transforming the way Indians travel. The Success Factor At 18 years, IndiGo stands at the pinnacle of aviation, proudly soaring as India’s most preferred airline and the 7th largest in the world. With a formidable fleet of 400+ aircraft across 130+ destinations, IndiGo is not just flying higher but also giving wings to millions of aspirations. IndiGo Ventures takes flight Enter IndiGo Ventures, where we’re fuelling the next wave of innovative ideas by backing visionary startups and cutting-edge technologies. We’re not just shaping the future of air travel; we’re defining it by empowering the next generation of dreamers who aspire to be the future of aviation and allied sectors.

We get up in the morning to make a difference in ventures that leverage technology in unexplored high impact areas of Travel, Commerce and F&B. When it comes to tech innovation - we’ve founded divisions, advised, introduced tech solutions, supported, and managed funds for some of the world’s industry leaders. A selection of previous investments: 30secondstofly (Acquired, American Express GBT), AeroCRS (Acquired, 777 Partners) Quicklizard (IPO TASE:QLRD), Routier (Acquired, accesiBe), Collider Ventures I, Holisto, Acai Travel, Reeco, among others.