Location: Tbilisi T'bilisi Georgia
Scope:
The Marketing Coordinator for 500 Eurasia will be responsible for executing and managing marketing strategies to enhance brand awareness, foster the startup community, and drive high-quality applications for the program. This role requires a strategic thinker with strong hands-on execution skills and a collaborative approach to ensure the success of marketing initiatives across multiple channels.
Essential Functions:
Develop and execute marketing strategies to enhance brand awareness and build the startup community in the EECCA region.
Create and manage content strategies, calendars, and materials aligned with brand messaging and goals.
Collaborate with internal teams and external partners to optimize marketing initiatives and deliverables.
Build and execute targeted email campaigns, leveraging analytics to improve performance.
Plan, execute, and manage social media campaigns to drive engagement and lead generation.
Oversee website content and functionality to ensure an engaging user experience aligned with brand guidelines.
Coordinate event marketing efforts to maximize attendance, engagement, and impact.
Monitor and analyze marketing performance metrics, providing insights and recommendations for optimization.
Manage PR activities, including press releases, to ensure effective communication and alignment with timelines.
Requirements
Minimum Qualifications:
2+ years experience in email marketing, social media, and campaign build out.
2+ years experience in event marketing and coordination.
Bachelor’s degree required.
Fluency in English both written and spoken is required.
Proven experience in developing and executing marketing strategies, including content creation, social media, email campaigns, and event promotion.
Strong understanding of digital marketing tools, platforms, and best practices for lead generation and audience engagement.
Demonstrated ability to create compelling content and manage content calendars, including leveraging events for promotional materials.
Experience in planning and coordinating events, such as masterclasses and networking sessions, with cross-functional team collaboration.
Proficiency in tools like HubSpot, Google Analytics, WordPress, Canva, and Adobe Suite for marketing and design.
Preferred Qualifications:
Strong writing, editing, and storytelling skills to craft narratives that align with brand guidelines and highlight program impact.
Familiarity with performance metrics and KPIs to analyze campaign effectiveness and drive data-driven decisions.
Experience working with external agencies and internal teams to align marketing strategies and achieve objectives.
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
Adaptable and proactive mindset with excellent interpersonal and communication skills to engage with diverse stakeholders.
Details