125 Ventures

125 Ventures is a New York City-based early-stage venture capital firm investing at the intersection of sports, media, entertainment and technology, with a stated focus on the future of women's sports. Its thesis extends to adjacent areas it regards as underinvested, including college athletics and NIL (name, image and likeness) rights, the creator economy, and live and immersive events. Within those verticals the firm concentrates on companies working with AI, data analytics and creator platforms.

The firm is based in Harlem and takes its name from the neighbourhood's 125th Street. It was founded by Lorine Pendleton, an investor and former media and entertainment attorney who has more than a decade of angel and venture investing experience.

125 Ventures stages its activity at the early stage of company formation. The sector combination it targets - sports and entertainment businesses built on technology, with particular attention to women's sports - reflects a conviction that these markets remain comparatively undercapitalised relative to their growth.