We focus on Seed+ and Series A startups. Our mission is to support visionary founders who are changing the landscape of sports. We believe in the power of innovation and are dedicated to raising the success rate for entrepreneurs, knowing that together, we can elevate the sports experience for athletes and fans alike.
Our Investments
Athlete Performance: We back startups that are revolutionizing how athletes train, perform, and prevent injuries. Our investments span technologies that enhance skill development, optimize physical conditioning, and safeguard athlete health.
Fan Engagement: We invest in companies that are redefining the way fans experience sports. From immersive viewing experiences and smart stadiums to media platforms that bring fans closer to their favorite teams and players, we are passionate about connecting audiences with the sports they love.
Teams, Leagues, and Rights: With a vision to build the next generation of sports companies, we are particularly committed to supporting emerging teams, such as women’s sports, ensuring that all voices have the opportunity to shape the future of the industry.
Strategy
Our team of seasoned entrepreneurs with a wealth of experience in both failure and success intimately understands the entrepreneurial journey. This deep knowledge fuels our unwavering commitment to success.
Establishing a systematic investment process is the bedrock of our strategy. With our blend of venture-building expertise and multiple exits, we aim to drive innovation within the rapidly evolving sports tech landscape.
Vision
Our vision is to reshape sports, tech, and media by fostering innovation and empowering athletes, teams, and youth for holistic well-being. We aim to revolutionize how we engage with sports, using cutting-edge solutions to enhance performance and contribute to a future that prioritizes health and vitality.
Approach
Our approach centers on business excellence, strategic foresight, and a systematic investment process. We leverage hands-on support, strategic partnerships, and holistic innovation to nurture emerging sports, tech, and media ventures. Our dynamic approach actively shapes industry trends for unparalleled success.
Strategic Partners
In our pursuit of excellence, we stand proudly alongside industry leaders - NFL, NBA, and NBL - shaping the future of sports technology. Collaborating with global icons Nike, Adidas, Puma, Porsche, Samsung, and Red Bull, we foster innovation that propels our ventures to the forefront of the sports industry.