WEWilliam Evans
Commercial leader driving enterprise GTM for AI, cybersecurity, and fintech SaaS
London, United Kingdom
5+ years scaling enterprise revenue across three unicorns (Darktrace, Vectra AI, Bank of London) in pre- and post-IPO environments. Full-cycle GTM ownership across direct sales, field marketing, and channel in AI, cybersecurity, and fintech. Operated across North America and the UK/EU, with a track record of market entry, pipeline build, and team leadership. Additional investment exposure from Pre-Seed to Series A: deal sourcing, commercial diligence, and founder advisory.
Experience
Completed basic military qualification
Canadian Armed Forces
Oct 2025 – Feb 2026 · 4 mths
Montreal, Canada
Completed basic military qualification with distinction.
Commercial Director
Bank of London
Jan 2024 – Sep 2025 · 1 yr 8 mths
London, UK
Designed and executed the UK go-to-market strategy across direct sales, field marketing, and channel partnerships targeting regulated financial institutions in EMI, PSP, and DeFi. Sourced 22 deals totaling £1.58M ARR, managing full-cycle sales through complex multi-stakeholder procurement with compliance and FCA onboarding. Rationalized commercial operations by restructuring pipeline staging, installing qualification frameworks, building a GTM technology stack and dashboard, and driving forecasting and C-level reporting. Managed and coached the commercial team.
GTM Consultant
GravityPoint Partners
Jul 2023 – Mar 2024 · 8 mths
Vancouver, Canada
Delivered revenue-generating engagements across business model development, competitive diligence, GTM strategy, collateral development, and fundraising preparation. Supported a Danish seed-stage startup and a Canadian Series A VC fund with go-to-market strategy and investment readiness activities.
MBA Associate Intern
No Such Ventures · Internship
Jun 2022 – Aug 2022 · 2 mths
Amsterdam, Netherlands
Performed deal sourcing, evaluation, and financial due diligence across industry-agnostic investment opportunities. Participated in investment committees and board meetings, and produced quarterly LP investment reports.
Regional Manager, Western Canada & US Pacific NW
Vectra AI
Apr 2019 – Sep 2020 · 1 yr 5 mths
Vancouver, Canada
Designed and executed the market entry strategy for Western Canada, adding four new logos within eight months and earning a promotion. Built a repeatable partnerships model with technology integrators, VARs, and MSPs to drive channel motion. Organized monthly field marketing initiatives (seminars, conferences, and conventions) to build brand presence in a greenfield territory.
Enterprise Account Executive
Darktrace
Aug 2017 – Mar 2019 · 1 yr 7 mths
Vancouver, Canada
Ranked #1 in Canada FY2018 sales performance, closing $1.85M against a $1.20M quota relative to 12 peers in a complex technical enterprise environment. Managed the full sales cycle from prospecting through close in a greenfield territory. Sold AI-driven cybersecurity solutions to mid-market and enterprise accounts.
Education
IESE Business School
MBA, Finance
McGill University
BA, Economics
IESE Business School
Master of Business Administration, Finance (MBA), Finance
Jan 2021 – Jan 2023
Exchange at Berkeley Haas School of Business (United States).
McGill University
Bachelor of Arts in Economics and Political Science (BA), Economics and Political Science
Jan 2011 – Jan 2016
Exchange at Sciences Po. (France).
Skills
Languages
English
Native or bilingual proficiency
French
Full professional proficiency