Sriram
Founders Associate specializing in startup operations and go-to-market execution
Berlin, Germany
I am an International Management graduate with hands-on experience supporting early-stage German startups across go-to-market execution, market intelligence, CRM architecture, and cross-functional operations. I turn raw research into actionable priorities that help founders improve commercial focus, pipeline visibility, and product-market alignment. I have conducted high-volume B2B prospecting, built competitor and market analyses, managed CRM workflows, and supported sales enablement across recruitment, biotechnology, and insurance. My work has contributed to a 25% increase in lead generation, a 12% improvement in conversion rates, and stronger operational efficiency through process and collaboration improvements. I bring a structured, proactive approach to founder support, stakeholder management, project coordination, and strategic growth initiatives. I am comfortable working across research, sales, operations, and execution in fast-moving environments.
Experience
Sales Development Representative
Bhatia Recruitment · Full-time
Jul 2026 – Aug 2026 · 1 mth
Germany
I executed high-volume B2B prospecting across founders, HR leaders, and hiring decision-makers, generating 2,500–3,000+ prospect interactions over several weeks. I researched companies, hiring activity, and business priorities to identify high-potential accounts, managed qualification and personalized outreach, and maintained CRM follow-ups and pipeline visibility. I optimized CRM architecture, reporting parameters, sales processes, scripts, and SDR playbooks to improve operational efficiency and objection handling.
Business Development Intern
Nosh.Bio GmbH · Internship
Jan 2024 – Jun 2024 · 5 mths
Germany
I conducted market sizing and competitive research to identify high-potential B2B opportunities and support GTM strategy development. I built competitor profiles covering industry players, pricing, positioning, and customer segments, and managed CRM workflows and digital sales assets in HubSpot and Webflow. I delivered actionable insights to leadership that shaped product-market alignment and strategic B2B expansion priorities.
Virtual Business Simulation Intern
All India Management Association (AIMA) · Internship
Jun 2022 – Sep 2022 · 3 mths
India
I participated in a cross-functional business simulation focused on profitability, pricing strategy, and operational growth. I ranked in the top 15 of more than 150 participants for leadership and strategic execution.
Sales Intern
Sriram Life Insurance · Internship
Jun 2022 – Jul 2022 · 1 mth
India
I executed outbound lead-generation campaigns through telesales and personalized email outreach, increasing lead generation by 25%. I supported customer engagement and sales initiatives that improved conversion rates by 12%, conducted customer-behavior surveys that improved digital engagement by 10% and website traffic by 20%, and developed social media and influencer marketing initiatives that increased brand visibility by 30%. I also supported pipeline tracking, campaign coordination, and CRM reporting.
Project Associate
Orkid Academy · Full-time
Feb 2018 – Jul 2019 · 1 yr 5 mths
Mumbai, India
I coordinated operational projects involving stakeholder communication, logistics, scheduling, and workflow optimization. I implemented collaboration systems that reduced communication inefficiencies by 25%.
Client Coordinator
Red Wud Creations · Full-time
Jun 2016 – Dec 2017 · 1 yr 6 mths
India
I conducted market research and trend analysis to support client campaigns and business development initiatives. I managed end-to-end client coordination and improved operational efficiency by reducing costs by 25%.
Education
KEDGE School of Business
Erasmus Exchange Programme – International Management, International Management
Jan 2023 – Present
International School of Management
M.Sc. in International Management, International Management
Jan 2022 – Jan 2025
K R Mangalam
Bachelor of Commerce (Honours)
Jan 2019 – Jan 2022
Skills
Languages
English
Full professional proficiency
German
Elementary proficiency