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Sriram

Founders Associate specializing in startup operations and go-to-market execution

Berlin, GermanyActively looking

I am an International Management graduate with hands-on experience supporting early-stage German startups across go-to-market execution, market intelligence, CRM architecture, and cross-functional operations. I turn raw research into actionable priorities that help founders improve commercial focus, pipeline visibility, and product-market alignment. I have conducted high-volume B2B prospecting, built competitor and market analyses, managed CRM workflows, and supported sales enablement across recruitment, biotechnology, and insurance. My work has contributed to a 25% increase in lead generation, a 12% improvement in conversion rates, and stronger operational efficiency through process and collaboration improvements. I bring a structured, proactive approach to founder support, stakeholder management, project coordination, and strategic growth initiatives. I am comfortable working across research, sales, operations, and execution in fast-moving environments.

Experience

BR

Sales Development Representative

Bhatia Recruitment

Jul 2026 – Aug 2026

GermanyFull time

I executed high-volume B2B prospecting across founders, HR leaders, and hiring decision-makers, generating 2,500–3,000+ prospect interactions over several weeks. I researched companies, hiring activity, and business priorities to identify high-potential accounts, managed qualification and personalized outreach, and maintained CRM follow-ups and pipeline visibility. I optimized CRM architecture, reporting parameters, sales processes, scripts, and SDR playbooks to improve operational efficiency and objection handling.

B2B ProspectingMarket ResearchLead QualificationPersonalized OutreachAppointment SettingCRM ManagementCRM ArchitecturePipeline ManagementSales Process OptimizationSales ScriptsSDR PlaybooksObjection Handling
NG

Business Development Intern

Nosh.Bio GmbH

Jan 2024 – Jun 2024

GermanyInternship

I conducted market sizing and competitive research to identify high-potential B2B opportunities and support GTM strategy development. I built competitor profiles covering industry players, pricing, positioning, and customer segments, and managed CRM workflows and digital sales assets in HubSpot and Webflow. I delivered actionable insights to leadership that shaped product-market alignment and strategic B2B expansion priorities.

Market SizingCompetitive ResearchGTM StrategyCompetitor AnalysisB2B Business DevelopmentCRM WorkflowsHubSpotWebflowSales EnablementMarket IntelligenceProduct-Market Alignment
AI

Virtual Business Simulation Intern

All India Management Association (AIMA)

Jun 2022 – Sep 2022

IndiaInternship

I participated in a cross-functional business simulation focused on profitability, pricing strategy, and operational growth. I ranked in the top 15 of more than 150 participants for leadership and strategic execution.

Business SimulationProfitability AnalysisPricing StrategyOperational GrowthLeadershipStrategic ExecutionCross-Functional Collaboration
SL

Sales Intern

Sriram Life Insurance

Jun 2022 – Jul 2022

IndiaInternship

I executed outbound lead-generation campaigns through telesales and personalized email outreach, increasing lead generation by 25%. I supported customer engagement and sales initiatives that improved conversion rates by 12%, conducted customer-behavior surveys that improved digital engagement by 10% and website traffic by 20%, and developed social media and influencer marketing initiatives that increased brand visibility by 30%. I also supported pipeline tracking, campaign coordination, and CRM reporting.

Lead GenerationTelesalesEmail OutreachCustomer EngagementConversion OptimizationCustomer SurveysDigital MarketingSocial Media MarketingInfluencer MarketingPipeline TrackingCampaign CoordinationCRM Reporting
OA

Project Associate

Orkid Academy

Feb 2018 – Jul 2019

Mumbai, IndiaFull time

I coordinated operational projects involving stakeholder communication, logistics, scheduling, and workflow optimization. I implemented collaboration systems that reduced communication inefficiencies by 25%.

Project CoordinationStakeholder CommunicationLogisticsSchedulingWorkflow OptimizationProcess ImprovementCollaboration Systems
RW

Client Coordinator

Red Wud Creations

Jun 2016 – Dec 2017

IndiaFull time

I conducted market research and trend analysis to support client campaigns and business development initiatives. I managed end-to-end client coordination and improved operational efficiency by reducing costs by 25%.

Market ResearchTrend AnalysisClient CoordinationBusiness DevelopmentCampaign SupportOperational EfficiencyCost Reduction

Education

KS
KEDGE School of Business

Erasmus Exchange Programme – International Management, International Management

2023 – Present

IS
International School of Management

M.Sc. in International Management, International Management

2022 – 2025

KR
K R Mangalam

Bachelor of Commerce (Honours)

2019 – 2022

Skills

Founder supportFounder enablementStartup operationsProcess improvementCross-functional executionKPI trackingProject coordinationMarket intelligenceCompetitive analysisGo-to-market strategyCommercial researchStakeholder managementB2B prospectingLead generationSales developmentAppointment settingCRM architectureHubSpot CRMPipeline managementSales enablementObjection handlingMarket sizingCustomer researchWebflowMicrosoft ExcelPowerPointGoogle WorkspaceCanvaStrategic executionLeadership

Languages

English
Full professional proficiency
German
Elementary proficiency