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OG

Olga Grin

Web3 investment and ecosystem strategist across L1/L2, DeFi, modular execution, and ZK rollups

Palo Alto, United StatesActively looking

I am a crypto-native investment and growth professional with 8+ years across the Web3 stack, from L1/L2 infrastructure and DeFi to modular execution layers and ZK rollups. I specialize in ecosystem mapping, competitive analysis, and identifying breakout narratives before they become consensus. In my most recent roles, I worked close to founders on positioning and ecosystem development, turning go-to-market research into investment-relevant inputs. At Stackr Labs, I evaluated product market fit for a micro-rollup primitive and built a developer ecosystem funnel anchored by measurable awareness and adoption. I then translated those skills into venture-facing execution at Fuel and Scroll, leading mainnet and token program GTM, building narrative and onboarding pipelines, and using on-chain engagement, developer activity, and ecosystem health indicators as decision signals. I have also run end-to-end token-stage GTM and deal-adjacent sourcing activities through hackathons and partner pipelines, including while leading marketing at Taraxa. Now I am looking to bring this mix of narrative timing, developer and ecosystem metrics, and founder collaboration directly into sourcing, due diligence, and portfolio support inside a crypto venture fund.

Experience

C

Founder and CEO

chAInSignal

Jan 2026 – Present

San Francisco, California, United StatesFull timeRemoteFound another way
FL

Product Marketing Lead

Fuel Labs

Jan 2024 – Jan 2024

Led go-to-market for Fuel Ignition Testnet and its token incentive program, using on-chain engagement metrics to iterate campaign strategy. Developed cross-functional briefs synthesizing technical architecture, competitive landscape, and user acquisition strategy—similar to investment memo research. Assessed ecosystem traction and developer adoption as leading indicators of protocol viability.

go-to-marketFuel Ignition Testnettoken incentive programon-chain engagement metricscross-functional briefstechnical architecture synthesiscompetitive landscape analysisuser acquisition strategyecosystem traction evaluationdeveloper adoptionprotocol viability indicators
SL

Ecosystem & Growth Strategist

Stackr Labs

Jan 2024 – Jan 2025

Evaluated product-market fit for a micro-rollup primitive and shaped positioning and competitive differentiation versus alt-VM and app-chain frameworks. Built a developer ecosystem funnel, driving awareness at Devcon and ETH Denver as a core KPI for infra-stage investments. Collaborated directly with founders on narrative strategy, investor-facing materials, and market positioning.

micro-rollup primitiveproduct-market fitpositioning & differentiationalt-VM comparisonapp-chain frameworksdeveloper ecosystem funnelDevconETH Denvernarrative strategyinvestor-facing materialsmarket positioning
SL

Marketing Lead

Subspace Labs

Jan 2023 – Jan 2023

Positioned an early-stage modular DA project within the Celestia-led narrative wave, identifying interoperability as the key thesis driver. Built PR and content engines to establish thought leadership, translating directly into skills useful for fund brand-building and deal sourcing. Focused messaging around core modular ecosystem themes relevant to investors.

modular DACelestia narrative waveinteroperability thesisPRcontent enginethought leadershipbrand-buildingdeal sourcing
S

GTM & Narrative Lead

Scroll

Jan 2023 – Jan 2024

Designed mainnet launch narrative for a top ZK-rollup and mapped Scroll’s competitive position versus zkSync, Starknet, Polygon zkEVM, and Linea. Built an ecosystem onboarding pipeline by evaluating 50+ integration partners, mirroring portfolio co-marketing and deal flow management. Tracked DeFi TVL growth, bridge volume, and developer activity as ecosystem health indicators.

mainnet launch narrativeZK-rollup scalingcompetitive positioningzkSync comparisonStarknet comparisonPolygon zkEVM comparisonLinea comparisonecosystem onboardingintegration partner evaluation50+ integrationsDeFi TVL trackingbridge volume trackingdeveloper activityecosystem health indicators
G

Product Marketing Lead

Gnosis

Jan 2022 – Jan 2023

Drove product marketing for Safe Wallet during the account abstraction narrative cycle, analyzing competitive positioning against Argent, Sequence, and other smart wallets. Managed hackathon programs at EthCC, Devcon, and ETH Denver—sourcing and evaluating early-stage builder teams. Developed a DeFi partnership pipeline spanning lending, DEX, and yield protocols.

Safe Walletaccount abstractioncompetitive positioningArgentSequencesmart walletshackathon program managementEthCCDevconETH Denverbuilder team sourcingDeFi partnershipslendingDEXyield protocols
T

Head of Marketing

Taraxa

Jan 2019 – Jan 2022

Owned end-to-end GTM for an L1 token generation event, coordinating with legal, exchanges, market makers, and investors—directly supporting token-stage readiness and due diligence. Built post-TGE ecosystem strategy, PR, investor relations, and narrative design across bull and bear market cycles. Managed messaging and ecosystem growth initiatives to sustain traction after the TGE.

end-to-end GTML1 token generation eventlegal coordinationexchange coordinationmarket makersinvestor coordinationpost-TGE ecosystem strategyPRinvestor relationsnarrative designbull & bear market messagingecosystem growth
A

Head of Content & Comms

Akropolis

Jan 2018 – Jan 2019

Helped shape early DeFi narratives around yield aggregation, composability, and protocol-to-protocol partnerships as the ecosystem emerged. Built foundational understanding of DeFi primitives, tokenomics, and smart-contract risk, which later informed how investment evaluation is conducted. Focused communications on the core value proposition of an early yield aggregation protocol.

yield aggregation narrativescomposabilityprotocol-to-protocol partnershipsMakerDAOdYdXDeFi primitivestokenomicssmart-contract riskfoundational DeFi understandingcontent & communications

Education

C
Cornell

Marketing Strategy, Marketing Strategy

S
Stanford

Product Marketing: Meeting the Needs of Your Customers, Product Marketing

S
Stanford

AI-Powered Go-to-Market Strategies for Business Growth, Go-to-Market Strategies

II
IU International University

Masters in Marketing, Marketing

2023 – 2023

Skills

Web3L1/L2 InfrastructureZK RollupsModular BlockchainsDeFi LendingDEX StrategyYield OptimizationAccount AbstractionApp-ChainsEcosystem MappingCompetitive AnalysisNarrative StrategyDeveloper Adoption MetricsTokenomics ReviewGTM and PMF AssessmentFounder CollaborationToken Incentive ProgramsOn-chain AnalyticsEcosystem GrowthPR and Content StrategyGTM StrategyProduct MarketingGoogle AnalyticsScrum

Languages

English
Professional working proficiency
spanish
Professional working proficiency
russian
Professional working proficiency