I am an entrepreneur and business operations specialist with more than 10 years of hands-on experience building, operating, and improving commercial businesses. I have built businesses from launch to approximately €100k in annual revenue, developed cross-border ventures, and designed commercial and operating frameworks for B2B platforms. I specialize in evaluating real-world workflows, pricing, supplier operations, recurring-revenue models, customer processes, and business performance data. I use AI-assisted tools for research, documentation, meeting workflows, commercial materials, website creation, and early platform prototyping, combining practical founder-level judgment with clear, actionable recommendations. My experience spans business strategy, process improvement, B2B prospecting, stakeholder coordination, financial analysis, and operational execution across retail, food technology, natural supplements, and public-sector environments.
Experience
Founder & CEO - Strategic Lead
FoodTech HubJan 2025 – Present
I designed the commercial, operating, and go-to-market framework for a B2B platform serving large industrial, logistics, and BPO employers. I used AI-assisted tools to automate research, structure meetings, develop commercial and investor materials, create websites, and prototype early platform workflows. I evaluated employer, supplier, ordering, delivery, and customer-support workflows, built enterprise outreach and qualification processes, and developed pricing logic, financial scenarios, market analysis, and investor-ready business cases.
Field Operations Specialist
Romanian Waters (Apele Române)I managed technical documentation, regulatory coordination, field processes, and structured execution in a public-sector operational environment.
Co-Founder - Growth & Market Positioning
Planet WildJan 2019 – Jan 2025
I developed market positioning, commercial strategy, and distribution planning for a cross-border natural-supplements venture. I coordinated business priorities and stakeholder communication across Romanian and UK contexts.
Founder & Owner - Business Strategy & Operations
Natura in BucateJan 2015 – Jan 2026
I built and operated a specialty retail business from launch to approximately €100k in annual revenue. I managed sourcing, inventory, pricing, customer service, supplier coordination, sales, and financial performance. I analyzed margins, demand patterns, supplier terms, and product performance to improve pricing and operational decisions, and designed recurring-revenue models for household and corporate customers, including a structured corporate account model. I negotiated and managed B2B partnerships, commercial terms, and operational delivery end to end.
Education
MEng, Pollution, Environmental Protection and Management Engineering
2013 – 2014
BEng, Forestry Engineering
2005 – 2009
Skills
Languages
- Romanian
- Native or bilingual proficiency
- English
- Professional working proficiency
- French
- Limited working proficiency