20+ years across design and digital production, starting in computer pre-printed forms and large-format digital printing, moving through Flash animation and web development, then website, visual and UI design. The last 4+ years have been focused specifically on UX design, working hands-on across IoT-connected apps, a SaaS automation tool, e-commerce platforms and a media streaming device, alongside enterprise-scale work for 50+ Fortune 500 clients at London-based Investis.
Experience
Freelance UI/UX Consultant
IndependentDec 2024 – Present
I conduct independent UI/UX consulting and created a self-initiated Banana Leaf food-app case study. I surveyed 14 people, identified three research insights, and developed the end-to-end user flow.
UI/UX Designer
FanPlayIoT TechnologiesDec 2020 – Nov 2024
I owned end-to-end UI/UX for FanPlay, an IoT and fitness platform that uses wearable or phone-camera heart-rate data to power live fan engagement, shipping on iOS and Android. I split the core app into five products and designed 50+ screens, including fan engagement, fan emotion, yoga, coach dashboards, and companion apps. I also designed free and paid fitness challenges, piloted the product at corporate events, and collaborated daily with product, engineering, and marketing teams.
UI/UX Designer
Digital Fashion FactorySep 2019 – Nov 2020
I designed the UI/UX for an IoT-based radiation-alerting safety app, translating live sensor data into clear and actionable screens.
Freelance UI/UX Designer
IndependentSep 2016 – Aug 2019
I delivered freelance UI/UX and visual design for independent clients across websites, applications, and branding projects.
UI/UX Designer
Idea Device TechnologiesApr 2016 – Aug 2016
I designed the UI for a SaaS-based automation tool, aligning the interface with the existing product design language.
Designer
Chitr Chatr CommunicationsDec 2015 – Mar 2016
I designed mock-ups and icons for a coupon-based e-commerce application.
Designer
Lukup TechnologiesApr 2014 – Oct 2015
I designed the UI, icons, and boot animation for an Android media streaming device. I also owned the product’s end-to-end brand design.
Designer
Unisys Global Services IndiaDec 2013 – Jan 2014
I migrated a Windows 7 desktop application UI to Windows 8 design standards.
Lead Visual Designer
Anchanto ServicesOct 2012 – Feb 2013
I led design team operations through task delegation, mentoring, and on-time delivery. I also designed enterprise application and e-commerce interfaces.
Corporate Communications Visual Designer
InvestisMar 2009 – Sep 2012
I designed corporate websites and investor relations sections for more than 50 Fortune 500 clients, serving as Brand Guardian for five major accounts. I built a grid-based pattern book and trained the London design team.
Early Career — Excelacom, Anadocs, Redisolve, Mindfront
Excelacom, Anadocs, Redisolve, MindfrontJan 2005 – Dec 2009
I delivered web and multimedia design across four roles, including an in-flight connectivity platform for an American airline, e-commerce websites, and early Flash-based multimedia work.
Education
Bachelor of Business Administration (BBA)
Madurai, Tamil Nadu.
Skills
Languages
- Tamil
- English
- Malayalam
- Kannada
- Hindi