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HB

Heather Baynes

Revenue growth and value creation executive specializing in GTM transformation, commercial excellence, SaaS, AI, and data

Leesburg, United StatesActively looking

I am a revenue growth and value creation executive with more than 20 years of experience helping founders and leadership teams diagnose growth constraints and build predictable systems for scale. I bridge GTM strategy, sales, marketing, customer success, RevOps, partnerships, and AI, combining executive-level strategy with hands-on execution. I have built complete go-to-market engines, generated more than $30 million in pipeline, scaled agency revenue from approximately $5 million to $50 million, and helped generate $1.3 million in closed revenue within six months for an AI platform and companion app. At HubSpot, I improved enterprise sales performance from 50% to more than 110% quota attainment across a $5 million ARR portfolio. I bring player-coach leadership, commercial transformation expertise, and experience across DoubleClick, eDialog, eBay Enterprise, HubSpot, Equifax, Epsilon, SaaS, marketing technology, data, analytics, and professional services. I also advise founders, executives, and mission-driven organizations on growth strategy, commercialization, fundraising, and organizational transformation.

Experience

C

Interim Chief Growth Officer (Marketing, Sales, CS, RevOps)

ComingHome.ai

Nov 2024 – Present

Full time

I built and executed the complete GTM strategy for a global B2B platform and companion B2C app, generating $1.3M in revenue in six months and building a $5M qualified pipeline. I created the commercial operating system, including CRM, RevOps, forecasting, pricing, KPI dashboards, sales infrastructure, customer journey, and commercialization strategy. I established demand-generation programs and strategic partnerships, led executive sales and customer relationships, recruited cross-functional teams, served as a player/coach, managed investor communications, and acted as spokesperson.

Go-to-market strategyRevenue operationsCRMForecastingPricing strategyKPI dashboardsDemand generationEmail marketingContent marketingSocial mediaPartnershipsEventsPublic relationsWebinarsSEOAEOOutbound salesSales leadershipCustomer successInvestor communications
EE

Earlier executive and commercial leadership roles

Equifax, Epsilon (Abacus), eDialog (eBay Enterprise), DoubleClick (Google)
Full time

I developed deep expertise in enterprise sales, data, analytics, marketing technology, professional services, customer acquisition, and commercial growth strategy across Equifax, Epsilon (Abacus), eDialog (eBay Enterprise), and DoubleClick (Google).

Enterprise salesData analyticsMarketing technologyProfessional servicesCustomer acquisitionCommercial strategy
H

Enterprise Sales Team Lead

HubSpot

Jan 2021 – Jan 2024

Full time

I led enterprise growth and organizational performance initiatives across a $5M ARR portfolio within a global CRM and marketing automation platform. I improved pipeline quality, forecasting accuracy, and revenue performance, and built a data-driven coaching system that increased team attainment from 50% to more than 110% of quota. I partnered with Sales, Marketing, RevOps, and Product to improve ICP strategy, enterprise positioning, GTM execution, and AI product initiatives, while using executive customer relationships and market intelligence to influence product strategy.

Enterprise salesGrowth strategyCRMMarketing automationPipeline managementForecastingSales coachingRevenue operationsICP strategyGo-to-market executionAI product strategyProduct strategyCustomer relationshipsMarket intelligence
TD

Chief Growth Officer (CMO/CRO)

Target Data

Jan 2017 – Jan 2019

Full time

I led an agency-wide growth transformation across marketing, sales, RevOps, and customer acquisition. I built an integrated revenue engine connecting demand generation, sales execution, pricing, analytics, and forecasting, generating more than $30M in pipeline and $2M in new revenue within the first year. I helped grow the company from approximately $5M to $50M, repositioned market strategy, pricing, messaging, and sales enablement, and recruited and developed high-performing commercial teams.

Growth strategyMarketingSalesRevenue operationsCustomer acquisitionDemand generationPricing strategyAnalyticsForecastingMarket positioningMessagingSales enablementTeam leadership

Education

EC
Emerson College

Bachelor of Science, Communications

cum laude

Boston, MA

EC
Emerson College

Master of Arts, Global Marketing

Brussels, Belgium

Skills

Revenue growth strategyGo-to-market strategySales leadershipMarketing strategyCustomer successRevenue operationsForecastingAnalyticsOrganizational transformationTeam leadershipPricing strategyPartnershipsCommercial strategyAI-enabled growth systemsProcess automationDemand generationCRMPipeline developmentSales enablementEnterprise salesCustomer acquisitionMarketing technologyData strategyExecutive communicationCoachingFundraisingStrategic planning

Languages

English
Native or bilingual proficiency