Feridoon Malekzadeh

Feb 2025 – Present

I drive AI-native product development and agentic experiences across ServiceNow’s Digital Technology organization through strategy, frameworks, prototypes, and AI maturity programs. I architected and launched ServiceNow’s first AI-powered Sales Coach, reducing sales deliverable creation from 3–5 hours to approximately 5 minutes and reaching 84% seller adoption in Q1 2026. I also created 30+ prototypes, authored 12+ executive AI reports, defined conversational and agentic experience frameworks, and increased AI fluency through workshops and coaching.

Sep 2022 – Jan 2025

I advised startups and growth-stage companies, including Amplitude and Serve Robotics, on product strategy, customer experience, and organizational design. I founded and built PathPilot, an AI-native career platform combining personalization, storytelling, and generative AI, and produced thousands of tailored professional narratives. I created and published 10+ custom GPTs used by more than 60,000 professionals and prototyped and launched 10+ AI-enabled products and workflows using Lovable, Base44, and Claude Code.

Aug 2020 – Aug 2022

I rebuilt and expanded Smartsheet’s design organization from 30 to more than 50 designers, researchers, and strategists while reducing attrition from 24% to 1%. I recruited five director- and senior-director-level leaders, redesigned the organization and operating model, and improved role clarity and decision-making. I redesigned design reviews and cross-functional workflows, reducing review time by 40%, while scaling accessibility, information architecture, analytics, research, persona-driven design, and design systems practices.

Jun 2019 – Jul 2020

I directed a 150-person multidisciplinary design organization responsible for modernizing AT&T’s digital commerce experiences across web and mobile. I established the organization’s vision, operating model, and structure, and unified Design, Product, and Engineering around shared planning, experimentation, and quality practices. I introduced governance, analytics measurement, experimentation, and quality programs and mentored more than 15 design leaders and managers.

Apr 2017 – Jun 2019

I led product strategy, customer experience, brand development, and go-to-market efforts for a venture-backed data security startup, bringing a new product from concept to launch in 18 months. I redesigned onboarding by moving account provisioning and email configuration into the ordering process, reducing activation from 72 hours to a five-minute unboxing experience. I designed the iOS and Android applications and led product, brand, marketing, partnerships, research, content, and launch activities.

Apr 2016 – Apr 2017

I co-founded an IoT startup focused on connected experiences and led platform strategy, market research, brand development, marketing, and experience design from concept through crowdfunding preparation. I defined product vision, market positioning, roadmap, and go-to-market strategy for a connected consumer culinary device and companion mobile application. I owned customer research, branding, industrial design direction, product experience, patent filings, marketing strategy, and crowdfunding materials.

Apr 2014 – Apr 2016

I led experience strategy across Samsung’s Connected Home and customer engagement initiatives, helping define IoT experiences and transform Samsung’s customer loyalty platform. I transformed Samsung+ from a traditional loyalty application into a customer engagement platform serving more than 12 million monthly active users with approximately 80% retention. I used customer insights and behavioral data to shape feature, content, and engagement strategies and partnered with Product, Marketing, Retail, and Customer Support teams to align investments with business objectives.

Jan 2012 – Jan 2014

I served as Principal Design Manager at Microsoft, leading design management responsibilities in Seattle.

Jan 2008 – Jan 2012

I served as Director of UX Design and Usability at T-Mobile, leading user experience design and usability responsibilities in Bellevue.

Jan 2007 – Jan 2008

I served as Creative Director UX at Frog Design Inc., leading user experience creative direction in Seattle.

Jan 2004 – Jan 2007

I served as Senior User Experience Manager at Vodafone, leading user experience management responsibilities in Düsseldorf.

Jan 2001 – Jan 2004

I served as User Experience Manager at Sapient, leading user experience responsibilities in Munich.

Bachelor of Arts in Humanities, English Literature & Creative Writing

Digital Design and Multimedia Production