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Bhuvan ThakerBT

Bhuvan Thaker

Brand and narrative strategist working with funds and emerging tech ecosystems

Bengaluru, India

I work as a value creation operator at the intersection of brand, business narrative, and emerging technology ecosystems. Over 15+ years, across venture-backed companies, founder-led businesses, advertising networks, and innovation initiatives, I help organisations articulate positioning and translate complex business models into coherent market-facing language. I advise founders and leadership teams on long-horizon brand and category development, using narrative frameworks that align internal stakeholders and strengthen investor communication. I have supported strategic transitions and market repositioning by bringing clarity to institutional narratives and ecosystem positioning. Earlier, as Director of Strategic Initiatives at maxHeap Technologies, I helped shape innovation frameworks and contributed to the CommonFloor 2.0 strategic roadmap. As a founder of Divine Food Venture, I built brand positioning and led go-to-market across specialty retail and hospitality, including exploring export and travel retail opportunities within Asia.

Experience

TA

Independent Advisor – Brand, Narrative & Strategic Positioning

thoughts2connect Advisory

Apr 2016 – Present · 10 yrs 1 mth

Bengaluru, India

I advise founders and leadership teams on strategic positioning, communication, and long-horizon brand development. I built narrative frameworks for ecosystem positioning, organizational alignment, and investor communication, working across emerging technology ecosystems and supporting strategic transitions and market repositioning.

MT

Director – Strategic Initiatives

maxHeap Technologies Pvt. Ltd. (CommonFloor.com)

Jun 2014 – Jan 2016 · 1 yr 7 mths

Bengaluru, India

I shaped innovation frameworks and organizational structures for internal venture and incubation initiatives. I contributed to the CommonFloor 2.0 strategic roadmap, coordinating teams and external stakeholders on innovation and growth, and supported ecosystem outreach with startup partnerships and innovation collaborations.

DF

Founder

Divine Food Venture · Full-time

Feb 2009 – May 2012 · 3 yrs 3 mths

Bengaluru, India

I developed product concepts, recipes, packaging systems, and brand positioning. I managed go-to-market across specialty retail and hospitality channels, explored export and travel retail opportunities within Asia, and led brand communication, business development, and operational execution.

VA

Brand Strategy & Client Leadership Roles

Various Advertising & Communication Agencies

Oct 2000 – Nov 2008 · 8 yrs 1 mth

India

I worked across brand strategy, client servicing, planning, communications, operations, and campaign execution for multinational and regional agencies. I developed integrated marketing strategy, campaign planning, audience segmentation, content ecosystems, multi-channel orchestration, digital brand strategy, and stakeholder communications planning.

Education

LI

Loyola Institute of Business Administration

PGDMM – Marketing Management, Marketing Management

Jan 2003 – Jan 2004

Skills

Strategic Thinking
Positioning
Narrative Design
Institutional Communication
Brand and Category Development
Founder and Leadership Alignment
Innovation and Ecosystem Thinking
Emerging Technology Fluency
Investor Communication
Narrative Frameworks
Strategic Roadmap Development
Innovation Frameworks
Ecosystem Outreach
Go-to-Market Strategy
Integrated Marketing Strategy
Campaign Planning
Audience Segmentation
Content Ecosystems
Multi-Channel Orchestration
Digital Brand Strategy
Stakeholder Communications Planning
Startup Studio Operating Models

Languages

English

Full professional proficiency

Hindi

Full professional proficiency

Gujarati

Full professional proficiency

Tamil

Elementary proficiency

Kannada

Elementary proficiency