I work as a value creation operator at the intersection of brand, business narrative, and emerging technology ecosystems. Over 15+ years, across venture-backed companies, founder-led businesses, advertising networks, and innovation initiatives, I help organisations articulate positioning and translate complex business models into coherent market-facing language. I advise founders and leadership teams on long-horizon brand and category development, using narrative frameworks that align internal stakeholders and strengthen investor communication. I have supported strategic transitions and market repositioning by bringing clarity to institutional narratives and ecosystem positioning. Earlier, as Director of Strategic Initiatives at maxHeap Technologies, I helped shape innovation frameworks and contributed to the CommonFloor 2.0 strategic roadmap. As a founder of Divine Food Venture, I built brand positioning and led go-to-market across specialty retail and hospitality, including exploring export and travel retail opportunities within Asia.
Experience
Independent Advisor – Brand, Narrative & Strategic Positioning
thoughts2connect AdvisoryApr 2016 – Present
I advise founders and leadership teams on strategic positioning, communication, and long-horizon brand development. I built narrative frameworks for ecosystem positioning, organizational alignment, and investor communication, working across emerging technology ecosystems and supporting strategic transitions and market repositioning.
Director – Strategic Initiatives
maxHeap Technologies Pvt. Ltd. (CommonFloor.com)Jun 2014 – Jan 2016
I shaped innovation frameworks and organizational structures for internal venture and incubation initiatives. I contributed to the CommonFloor 2.0 strategic roadmap, coordinating teams and external stakeholders on innovation and growth, and supported ecosystem outreach with startup partnerships and innovation collaborations.
Founder
Divine Food VentureFeb 2009 – May 2012
<p>I developed product concepts, recipes, packaging systems, and brand positioning. I managed go-to-market across specialty retail and hospitality channels, explored export and travel retail opportunities within Asia, and led brand communication, business development, and operational execution.</p>
Brand Strategy & Client Leadership Roles
Various Advertising & Communication AgenciesOct 2000 – Nov 2008
I worked across brand strategy, client servicing, planning, communications, operations, and campaign execution for multinational and regional agencies. I developed integrated marketing strategy, campaign planning, audience segmentation, content ecosystems, multi-channel orchestration, digital brand strategy, and stakeholder communications planning.
Education
PGDMM – Marketing Management, Marketing Management
2003 – 2004
Skills
Languages
- English
- Full professional proficiency
- Hindi
- Full professional proficiency
- Gujarati
- Full professional proficiency
- Tamil
- Elementary proficiency
- Kannada
- Elementary proficiency