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About

We were founded on the belief that technology would transform every industry in the world - and that brilliant, ambitious founders would sit at the heart of this change. We're squarely focused on helping these founders succeed.

How we help

  • Investment: First and foremost, we invest in people, and focus on building relationships with empathy and alignment. We partner with remarkable founders and work to ensure they've got the strategic insights and help they need across multiple rounds.
  • Talent: Our founders tell us that scaling teams is the most challenging part of leading high-growth companies. We have a dedicated team that can help diagnose, design and build the foundations of each startup's talent engine, tailored each time.
  • Community: You're not alone in your founder journey. Building a business is made easier with friends and well-connected allies - a resource we have plenty of. Join a peer group who will be kind, honest and interested in your journey.

Frequently asked questions

Whether you're curious about our terms or timeframes, below is a good overview of how we do things.

What's the 101 on Square Peg?

Square Peg is a global investment firm on a mission to empower exceptional founders. With investing teams in Sydney, Melbourne, Tel Aviv, and Singapore, Square Peg invests in emerging technology companies across the internet economy.

Square Peg today manages US$3 billion in assets across its venture capital, opportunities and global listed equities funds and in addition has delivered material realised returns of US$0.6 billion. Since 2012 we have invested in over 50 companies including Fiverr, Canva, Rokt, FinAccel, Tomorrow and Airwallex.

Through our venture, opportunities and listed equity funds, we invest in tech companies from the pre-seed stage to the post-IPO stage.

What stage do you invest in?

Globally, our sweet spot for a new investment is Seed-Series A. We have always been an early-stage investor, and were seed investors in companies such as Canva, Zeller and Tomorrow.

If you’re wondering if you’re ‘too early’ for Square Peg, the answer is you’re not - as an example, we met and invested in Ben and Dom from Zeller just weeks after they founded the company.

What's the investment process?

The investment process is designed to help us understand your business, learn about your vision and give you the time to get to know us.

If we have a long-standing relationship or you’re at the very early stages, it can take just a few meetings to reach an investment decision. If you’re raising a large round and we haven’t met before, it can take longer.

While we like to make swift investment decisions, we encourage founders to take their time getting to know investors - it’s a decade-long decision, so a few additional weeks of diligence is likely well-spent.

This is how you’ll experience an investment process with us:

  1. We’re often introduced to founders via email. This email hopefully includes a compelling deck that explores their idea. When reviewing the materials the founder sent, we look for a few things: a unique insight about an important problem in a big market, a bright vision, and a world-class team with the ambition to go after it. At this stage, we’ll determine whether the business fits our investment philosophy and ensure it’s not directly competitive with any of our existing investments.
  2. The first meeting will be 45 minutes to an hour and may happen online or in person. We encourage the founder to do most of the talking and hope we spend the time exploring the insights of their team and specifics of their business.
  3. We may meet a few more times to explore any remaining concepts and give the founder plenty of time to ask questions about how we partner with founders and ensure they’re comfortable. You may meet other members of the investment team at this stage.
  4. To receive a term-sheet, you’ll meet the global investment team for a one-hour conversation. The team will have already read a detailed briefing note on your business and be prepared with questions they hope you’ll answer. Though high-stakes, this meeting is friendly and conversational. Once the meeting ends, the investment team will vote whether to approve the investment - this means two ‘yes’ votes from the partnership.
  5. The Investor you’ve worked closely with will be in touch that evening to discuss next steps.

In anonymous feedback from our founders, we’ve been told we run a quick, transparent and collaborative investment process. Founders have often remarked that the investment process helped them to deepen their understanding of their business. For all founders who meet the team, we aim to ensure this is your experience, too.

Do you invest globally?

We invest in companies founded in Australia and New Zealand, Southeast Asia and Israel.

Most of our portfolio companies expand from the regions in which they were founded to grow in markets overseas. Examples from the portfolio which have taken this journey include Canva, Fiverr, Airwallex and Rokt.

Our funds are structured so that we have complete flexibility to invest between these regions.

What do you invest in?

First and foremost, we invest in people.

We believe that founders with a compelling vision who surround themselves with talented and mission-driven people can change the world. We’ve seen founders such as Mel from Canva, Micha from Fiverr and Jack from Airwallex build extraordinary companies, and we could never have predicted that design, digital services or borderless finance would be some of the most important problems to solve this decade.

We founded Square Peg on the belief that technology would transform every industry in the world - and that we can’t predict the future of creativity, industry or ingenuity.

So, we’re comfortable being a generalist technology investor, with founders at the centre of our universe. Historically, we have invested heavily into fintech, consumer internet, SaaS, edtech and healthtech, with significant and notable exceptions outside of these themes.

Take a look at our portfolio to learn more about the kinds of companies we invest in.

How much do you invest in a new company?

The smallest first cheque we’ve written was USD$100k, and our largest first cheque was USD$35m. Usually, most first-cheques are $5-$10m, but we’re happy and able to go smaller or bigger.

Do you have strict ownership requirements?

As a general rule, somewhere between 10-20% ownership is the most common outcome of a venture investment partnership. In practice, we approach all fundraises with a long-term mindset, which means we’re willing and able to lead and participate in rounds where the fundraising dynamics are different to this standard. What’s important to us is ensuring that the founders and our team are deeply aligned and that the company is well-positioned to go after the mission that drives their team.

One of our core values is anchor to optimism - optimism that the company and founders will be successful - which means we are far more focused on long-term outcomes and options than short-term percentage holdings.

Who are your Limited Partners?

Our investors, or 'LPs' as we call them, are a diverse group of superannuation funds, high-net-worth individuals, team members and family offices. We’re grateful to include world-leading industry pension funds such as HostPlus and AustralianSuper as long-term investors.

We are fortunate to have investors whose approach to venture capital investing is aligned with our own: ambitious, committed and long-term.

How do I approach the team about an investment?

Most founders who we’ve invested in connected with us via someone in our network: our portfolio founders, angel investors and VCs we've co-invested with, our LPs, and community leaders in each ecosystem.

On occasion, we have also invested in founders who emailed us cold (Mike from ZeroCo, we’re looking at you).

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We’ve made 60 investments, 10 exits and 5 IPOs over the past two decades and have just raised €140M for our next round. Come and grow with us. OUR STAGE: Seed - 12-18 months before Series A or early A-rounds OUR TICKET SIZE: €2-4M initial investment Is this the next category winner? It’s the first and most fundamental question we ask when considering any investment - and it’s why 70% of our investments convert to Series A. We gravitate towards solutions that ride the wave of underlying macro trends with transparency and/or user generated content. Our portfolio contains both consumer and Deep tech but the majority of our investments are within Fintech and SaaS. Actually, we’re the largest Fintech investor in Denmark. So what we really love...Team: Team is the numero uno driving force behind any startup success. For us, the perfect founding team are die hard executors with a bold and ambitious vision. We seek a strong mutual chemistry as - in our experience - it’s the foundation for a great long-term partnership. Early Customer Love: Being a late seed investor implies a true love for initial traction. While initial traction isn’t a guarantee of future success, it says something about your execution power and the initial product-market fit, both of which are important markers for us. Traction isn’t a uniform thing, but to give an example, we typically wouldn’t invest in a SaaS business before it reaches 50 KEUR MRR. Scalable Business: We invest in tech startups with the potential to reshape an industry, category, or vertical within 8-10 years. When investing, we understand that you’re not there yet but we still look for early signs of strong scalability - i.e. profitable repeatability. Timing: Timing (and also a bit of luck) are often key ingredients for success. We need to understand why the market needs your solution now? We love solutions that are built on strong forward-looking macro trends such as transparency, user-generated content, or you tell us. Deep Insights: There’s no ‘one’ way of building a category winner, but they are all rooted in tackling a unique and big problem. This often starts by having experienced the problem first-hand, or through substantial industry experience. We love founders who are extremely nerdy with the problems they solve. They have first-hand experience on the pain of their customers and know where the gain is. What typically makes us fall out of love...Business-to-government (B2G) - selling to the public sector A solution that solves low-priority problems - i.e. must be in top three for customer Solving overly time-bound problems - i.e. the problem becomes less relevant over time Inexperience combined with over confidence Homogenous founder team - though, we have invested in several solo founders 🤔 Not aware of what success demands in terms of organisation, product and commercial expertise Messed up cap table - Let's fix this together With you all the way Since 2004, we’ve made 60 core investments and doubled down on breakout companies like Dixa, Endomondo, Fullrate, Lunar, Templafy, Trustpilot, VEO and Vivino. To date, the companies that we’ve invested in have gone on to raise more than $2.6BN. When we invest, we invest far more than just capital. We know how to stay the course In almost 20 years of investing, we’ve lived through more than a few economic crises. We’ve invested in almost every type of industry and been on almost every type of venture journey. It’s this collective body of experience that is the essence of our value to you as a founder. We know which steps to take, which corners to cut, and when not to panic. A partner all the way to exit. We’re *not* spray and pray. We only ever invest in a few companies per fund and we have the time and money to help you to the finish line. Deep knowledge and a long-term commitment. We and our network of SEED Friends & Family have all been on the growth journey multiple times. We truly understand your business, share your vision, and will be by your side through the ups and downs. We collaborate with our founders on setting a strong board and management team. Someone you can confide in - both on what works and, even more importantly, what does not work. Close to founders. Proximity matters because it helps us build closer relationships with our founders. Plus it gives us the time and opportunity to have physical meetings when needed - some conversations are just easier face2face. The founder to CEO journey. We help the team grow from seed stage founder-centric team to a Series A mature management team (initial growth stage). Shape company for Series A. We re-engineer the process of raising a Series A and work methodically with GTM, metrics, unit economics, and a fundable team. We use our strong local network to help our companies find initial traction and make key hires. Raise next funding round. We have a strong network of international venture funds and we have worked with several of them for years. Furthermore, we have set aside a substantial amount of the fund for follow-on capital to provide you with a solid commitment going into the A round and beyond. Proven track record. Approx 70% of SEED Capital’s portfolio companies convert to series A, which is well above the European standard among venture funds, and a testament to our strategy of only investing in 3-5 new companies per year allowing an experienced team and capital to actually work with and support founders throughout their full journey. Join our #SEEDfamily. At times, the founder journey can be lonely. At other times, it can make you the happiest person on earth. With us, you’re not alone - you’ll be in great and mighty company.