Silas Capital

At Kairon Capital, we were founded on a simple but overlooked truth: some of the most enduring consumer businesses in India aren’t chasing headlines, they’re quietly building profitability, product depth, and customer love long before they raise external capital. These are founder-led, disciplined companies that fall between the cracks of early-stage VC and late-stage growth equity, too real for theory, too early for scale capital. We built Kairon to back them. Our belief is that the right moment to invest isn’t when it’s trendy, it’s when clarity meets conviction. That’s the spirit behind our name, inspired by “Kairos,” the Greek concept of perfect timing. We don’t just bring capital. We bring alignment, operational thinking, and a founder-first partnership mindset. We exist to help high-potential consumer brands scale with purpose, and stay resilient long after the market cycles shift. At Kairon, we don’t chase what’s obvious. We partner with what endures. Our Vision To empower a new generation of consumer-focused ventures with timely capital, deep expertise, and unwavering partnership, championing innovations that shape better everyday experiences for millions.

Our investment package includes a tailored 6-month program designed exclusively for our startups, providing essential tools for scaling within our asset management framework. REASONS TO JOIN THE NCA STARTUP PROGRAM: Product Market Fit: Easy testing with best-in-class commerce industry-related corporates assures working business models for our portfolio companies. Coaching: Coaching & support from passionate and experienced people. They’ve built companies before and are experts in their respective fields. Funding: NCA invests up to EUR 125k in each startup. Additionally, founders get prepped for follow-on investment. We become long-term partners for startups beyond our 6-month program. Ecosystem: Become part of an exclusive ecosystem. The mix of industry experts and like-minded startup founders defines the NCA network.

Tengelmann Ventures is an early-stage Venture Capital firm focused on empowering the next generation of entrepreneurs on their mission to (i) preserve life and environment, (ii) simplify everyday life and (iii) individualize products and services to changing needs. Founded in 2009, Tengelmann Ventures invests primarily in consumer-centric B2C and B2B businesses within the DACH region. TENGELMANN STANDS FORCONSUMER KNOWLEDGE: Decades of experience in dealing with consumers. SUSTAINABILITY HERITAGE: Taking responsibility for sustainability: a track-record in addressing sustainability matters from early days. ENTREPRENEURIAL DNA: An entrepreneurial platform providing freedom and patience – dedicated to long-term growth. EXTENSIVE NETWORK: An extensive high-caliber network of entrepreneurs, advisors and leaders, particularly in Europe and North America. PATIENT CAPITAL: A family business thinking in generations and therefore long-term orientation. ACTIVE INVESTOR: The aspiration to act as an active entrepreneurial partner.

Sixth Sense has a formidable founding team and a strong Centre of Excellence Board. Our core team has a cumulative experience of over 70 years in the wider consumer domain. We believe that the next big wave of dysfunctional growth will be led by entrepreneurs driven by completely different skill sets and capabilities and not necessarily capital. We aim to invest in the Consumer of Tomorrow…Today! We like to back “first generation” entrepreneurs and are flexible regards the stage and size of investments as long as the business addresses the consumer needs “more efficiently”, be it products, services, distribution, analytics etc. At Sixth Sense, we too strongly believe in our intuition and hence our name. Our experience of foreseeing a trend together with deep insights provides us a clear vision of what is needed and how to achieve it – perceiving the value of an idea is now second nature to us. The fundamental values and aim of our business model extend to our logo as well. While the Roman VI represents a global outlook and investments that drive the company, the ‘matra’ identifies with our focus on Indian start-ups that go on to carve a niche for themselves. Our vision “Entrepreneurship is living a few years of your life like most people won’t, to spend the rest of your life like most people can’t!“ We believe that the next big wave of dysfunctional growth will be led by players who are going to be driven by completely different capabilities and not necessarily capital. At Sixth Sense we hope to fill a gap or find some gap for ourselves to actualize that. We would want to back ourselves in identifying a ‘smart ass’ team with a ‘kick ass’ product in a ‘big ass’ market! Our vision is to create an organization that gets recognized as the de-facto medium for investments (angel/ venture/ private/ listed) in consumer centric businesses in India. We take pride in our ability to catch trends and take calculated risks that enable us to create value – both for our investors and investee companies. The businesses we fund can fast track their growth by leveraging the ecosystem we provide, which includes – our strong consumer-centric research and investment analysis, along with access to our Centre of Excellence Board for strategic and operational inputs.

The 12 Flags Group aims to become the leading consumer investment platform in India. As a first step, we are launching the 12 Flags India Consumer Fund in 2023. The consumer fund will focus on the most promising, early growth businesses in India that we believe we can scale to deliver superior returns. We believe some of these businesses can also go on to become platforms for future growth via category expansion and M & A. Our team has a proven track record of creating categories and brands across the globe. Our core purpose is to be the best partner for the next generation of consumer businesses. India First: Building categories and brands designed for the Indian consumer versus being replicas of western models. Patient, Longterm Capital: To help Indian start ups think longer term and do the right thing, even if it is detrimental to short term profits. Building a “Good” company: To encourage management teams to do build transparency, good governance and right values that create value for ALL stakeholders. Our PrinciplesBest Partner: Invest in companies where we will be the best partner. Values: The values of our firm are responsibility, ownership, entrepreneurship, innovation and partnership. Governance Principles: Our firm’s governance principles are based on trust, mutuality and transparency. Principal Investor: We aim to become the principal investor in our best portfolio companies over time.

FIGR’s mission was born out of the co-founders’ mutual passion for consumer products – from fashion and beauty to food and beverages – and concern for environmental and social issues worldwide, in some cases being exacerbated by the consumer sector. Idealists picture a world where consumers reduce their purchases to the bare minimum. This purist thinking has driven many consumer businesses to sit at the extreme ends of the spectrum, with a feeling that they must choose between staying as a small kitchen-table business or scaling and becoming inherently “bad”. Story It all started with artisans. Fiona and Ellie met at lifestyle media house Hearst UK. Tasked with creating the Small Business Partnerships team to monetise opportunities for artisans across e-commerce, events and media space, they started to think about what high-potential small consumer businesses really need to grow, and what this growth could look like if businesses and investors considered people, planet and profit. Around the same time, Fiona was beginning to develop the philanthropic strategy for the family office, and had started to explore how philanthropy and investment could combine to maximise social and environmental impact. Mission We back the founders redefining life’s everyday choices. FIGR invests in early-stage startups with the potential to shape consumer behaviour. We take a two-pronged approach to impact, by backing responsible for-profit organisations via FIGR and supporting non-profit organisations via the Harrington Foundation. We invest in three types of changemaker: Switchers: Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use. Enablers: Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better. Solvers: Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people. Approach We won’t redefine life’s everyday choices overnight. We don’t work to typical venture capital timelines, because we believe driving real change takes time. We also believe bringing investors on board is about much more than funding - we want to be the first investor our founders call if they need support or have exciting news to share! We provide a non-judgemental thinking partnership, expertise from our team and advisors, and introductions to our wider network. We typically invest up to £300k of patient capital at pre-seed and seed stage. We invest in businesses… Shaping the consumer sector as a switcher, enabler or solver With a responsible social and environmental approach Based in the UK or Europe Generating revenue (although we’re open to investing in pre-revenue businesses in rare circumstances) With innovative and passionate founders at the helm who we believe will scale the business effectively Confident that funding from FIGR will help to achieve their goals (investment isn’t right for everyone!) ValuesWe make a difference: We’re here to drive positive environmental and social change, so we look at all prospective investments through the lens of their impact. We also partner with The Harrington Foundation as we believe combining philanthropic grants and investing for impact is the best way to make a difference. We do the right thing: FIGR has a strong moral compass. Although we want our investments to make a great return, we will not compromise on our commitment to make a difference. We act with integrity, compassion and respect. We take risks: We have the confidence to be brave, as we know this is the only way to make a change. We prioritise potential over experience and take chances on great people. We’re open to leading rounds, investing before institutional funders and funding first-time founders. We say what we mean: In an industry rife with complicated jargon and lengthy processes, we choose clarity. We want everyone we work with to know exactly where they stand. We’re transparent and straightforward, and we communicate our decisions quickly – founders are too busy to be left in the lurch!