Grayhawk Capital

ICONIQ is a global investment firm catalyzing opportunity through extraordinary community. With over $80B assets under management, we partner with visionaries transforming industries, manage our client’s lives and legacies, seek to deliver exceptional investment portfolios, build where technology disruption creates uncommon outcomes, and champion collaborative philanthropy for outsized impact.

We're looking for the rebels. We invest in the underdogs. The contrarians. The resilient. We want to write the untold stories that rewire prevailing ways of thinking and doing. We’re a VC firm that helps build, not bet on, companies transforming massive industries. We started from an MIT dorm room during the Great Recession and spent the last decade helping build industry-leading companies, often bringing them their biggest, million-dollar customers. Everyone told us we were crazy when we got started. Now we have offices in Boston, San Francisco, and London. We like defying the crowd, following our instincts, and proving them wrong. We love if you do too. We admire people who think really big. Those who want to craft legendary, contrarian companies worth $5B or more. Those who have an irrational belief in your vision. We are very patient and have both youth and experience on our side, and we are hungry to build. We lead Seed, Series A, and early Series B rounds. We prefer B2B companies tackling large traditional industries and/or commercializing research from top-tier groups. We are generalist, but themes that excite us include: human-machine convergence (augmentation and automation) consumer-enterprise interface (digitalization of the consumer experience) enterprise agility (‘real-time’ actionable insights from novel data sources) new industrial revolution (use of sensors and software in industry) security of all data (more digitalization, more security problems) software eating healthcare (making delivery more accurate, efficient, efficacious) generation Z (the future) How much are you looking to raise?$0 - 3M (Pre-Seed / Seed): We write small checks into multiple companies at the Seed stage. Our goal is to work closely with you to determine whether we should continue our investment at the Series A. Historically, we have achieved a 2:1 ratio in terms of Seed investments to Series A follow-on rounds. $3 - 10M (Series A): We lead $3-10M rounds at the Series A stage. Our core investments are either follow-on investments from companies we’ve seeded or first checks into new additions to our portfolio. As the lead institutional investor in your company, we will work closely with your executive team and board and serve as a true partner in your growth. $10 - 20M (Series B): We lead $10-20M rounds at the Series B stage. A portion of these investments will be follow-ons from our Series A companies, but many will be new additions to our portfolio. We partner with entrepreneurs who are uninterested in raising artificially inflated rounds and who seek active partners to help hire executives, build boards, and optimize growth strategy. How we help We don’t bet. We build – and that starts from our first interaction with each entrepreneur. We work tirelessly to add value to the companies in our portfolio, and we base that strategy around four core pillars. Customer Acquisition: We help you kick down doors, secure early pilots, and win contracts with key customers. Building Go-to-Market Teams: We work closely with you to find and win the best talent for your most critical roles. Fundraising Strategies: We guide you as you prepare and pursue additional capital to build and grow. Board-Level Strategy: We support you in making decisions as an experienced voice at the table, and we bring in other players who can add outsized value.

Andra’s team has helped accelerate the technological evolution of the world we live in by investing in the future. We support the growth of some of the most promising global companies to shape a brighter future. 30+ years of Silicon Valley technology investments and operational leadership experience* $100B+ Andra’s investments in technology and enterprise software companies representing $100B+ in value 140+ transactions with technology industry leaders* *Figures reflect years of industry experience and transactions for Partners at prior firms. Investors, Technologists, Operators, Entrepreneurs Our team brings deep domain expertise, extensive operational experience, decades of investment experience, financial markets sophistication, and a strong network of relationships The Andra AdvantageSeasoned Silicon Valley Investors: 30+ years of experience investing in technology companies across multiple stages of a company's lifecycle Operational Experience: 20+ years of experience founding and scaling technology unicorns and driving companies to exits Strategic Ecosystem: Global investor network that helps portfolio companies fuel growth through strategic partnerships Track Record: Proven track record of deal execution, value creation and investment expertise Investment Philosophy We strive to achieve superior and consistent returns by funding exceptional companies identified through our five core investment principles: Execute our powerful and unique investment thesis and process for each fund strategy that allows us to effectively identify and evaluate investment targets Select disruptive companies with enduring technology moats and strong business models that can scale efficiently irrespective of macroeconomic cycles Maintain valuation discipline, investing at levels that fit our risk parameters and returns profile Perform strong fundamental research bottom up research and documentation of every investment using our proprietary methodology Employ a portfolio approach to mitigate risk through sector and time diversification Investment StrategiesLate Stage Open-end fund focused on leading, pre-IPO technology companies with an exit horizon of 2-3 years. Target Company CharacteristicsTechnology category leaders in large and fast-growing markets Sustainable and scalable unit economics with a clear path to profitability Seeking capital to fuel growth and establish market dominance prior to an exit event Technologically differentiated business models that can create defensible moats Growth-Stage Closed-end fund focused on leading, disruptive, fast-growing private technology companies with an exit horizon of 5-8 years. Target Company CharacteristicsEmerging technology leaders in large markets ripe for disruption Proven product-market fit with scalable and viable unit economics Entering the hyper-growth phase of scaling their business Technologically differentiated business models that can create defensible moats Target VerticalsArtificial intelligence Data and analytics Cloud infrastructure Networking Cybersecurity FinTech Consumer Software B2B and B2C marketplaces Digital health

As a Certified B Corporation, Five V meets the highest standards of verified social and environmental performance, accountability and transparency to balance purpose and profit. The core principle of Five V is alignment. We believe in full alignment between ourselves and the businesses we invest in. The Five V team is the biggest investor in our funds. We share risk and reward with the businesses we partner with and our investor network. As a result of this alignment principle, Five V has an extraordinary group of investors forming a powerful and unique network across Australia, New Zealand, Asia and Europe. Five V contributes strategically to our portfolio companies through a collaborative approach that allows each business to reach its full potential and to create value for all stakeholders. Our team is dedicated to assisting our portfolio companies by leveraging our extensive networks and international experience. Five V seeks established, leading businesses, across all industries, that are on the front foot of technology, which generate sustainable earnings and cashflow, and have opportunities for strong growth. Our aim is to support our portfolio companies to build sustainable leading positions in Australia or overseas. Five V Fund IV has in excess of $550m of long-term capital available to partner with leading founders and businesses in Australia and New Zealand. Fund IV’s capital sits alongside our Fund I, Fund II and Fund III portfolios, taking our current funds under management to over $1.3b. We are fortunate to be investors in a number of great companies including: Mantel Group, Automic Group, Penten, Openway Food Co, Monson Agencies, APP Corporation, Totara Learning, Zenith Group, Universal Store, Probe Group, Education Perfect, Plenti, Madman Entertainment, Canva and SiteMinder.

Founded in 1987, Highland Capital Partners is a venture capital firm focused on putting the entrepreneur first. With offices in Cambridge and Palo Alto, Highland has raised over $3B in committed capital and invested in more than 270 companies, resulting in category-defining businesses across consumer and enterprise technology. Investments include companies such as Rent the Runway, 2U, Catalant, Harry’s, Malwarebytes, nuTonomy, Clearbanc, Scopely, ThredUP, and Turbonomic.

F2 Venture Capital is a Tel Aviv-based VC firm that invests in early-stage technology companies on the cutting edge. Our team members have been investors, operators, and engineers in startups and multinational giants that changed the game over the last twenty years. With $500 million assets under management, F2 powers visionary founders on their bold missions with personalized support. F2 also operates The Junction, Israel's most active pre-seed investment platform, to back founders with guidance, network, and capital from day zero. What does F2 stand for? F2 stands for “Power to Founders”. Our team is here to augment and support your team with the guidance, network and capital to hit your milestones and realize your vision. What are our core values? Our core values are trust, boldness and efficiency. All of our team members share these values that are inspired by the values that Israel’s special forces use to accomplish daring missions against all odds. When was F2 established? We launched our first fund in 2017. Our founders spun out of Genesis Partners, one of Israel’s most established and respected VC funds over the last 25 years. We are currently investing out of our second fund raised in 2019. Which notable companies have we backed? Our partners have previously backed Bizzabo, Click Software (Acquired by Salesforce), Crossrider (FTSE IPO), eToro, FundTech (NASDAQ IPO), Innovid, Kidaro (Acquired by Microsoft), Monday.com, Neebula (Acquired by ServiceNow), ObserveIT (Acquired by Proofpoint), Optimove, PrimeSense (Acquired by Apple), R2Net (Acquired by Signet) and Simplex, among many others from seed stage to exit. Who backs F2? We are backed by institutions and family offices on every continent except Antarctica. Many of our investors are successful founders themselves and routinely help our portfolio companies with advice and support on the ground. F2 is also supported by InnovFin Equity, with the financial backing of the European Union under Horizon 2020 Financial Instruments. Where do we focus? We back deep technology companies at the junction of Big Data, Artificial Intelligence and Connectivity. These are B2B or B2B2C enterprise software companies with R&D in Israel. Do we focus on particular industries? We believe technology will disrupt every market, so our approach is industry agnostic. We back companies in cyber security, digital health, financial services, HR, insurance, media, real estate, retail and software infrastructure, among other areas. We do not invest in hardware or biotech. At which stage do we invest? It is never too early to get in touch with our team. We love sharing ideas and tailor our approach to support founders at the concept, pre-seed and seed stages. How much do we invest? F2 typically leads seed rounds with checks of up to $4M. We reserve additional funds for follow on rounds in high growth companies. What do we look for in a startup? In order to take our investment decisions, we evaluate the team, market, value proposition, technology and commercial validation. The team is by far the most important factor for us. What do we look for in the team? We are looking for authentic entrepreneurs – women and men who could not imagine doing anything except their venture and have a large vision for their company. Founders should also complement each other in terms of technical and commercial skills. We also love to back “first timers”. What do we look for in the market? We are interested in game changing startups targeting large, existing markets like financial services and healthcare, or small but rapidly growing markets like artificial intelligence. What do we mean by value proposition? We are looking for compelling concepts with a clear business model and a unique approach to solving big problems. Timing is also critical; we ask, “why now?" What do we mean by technology? We look for startups whose technology can provide a moat or barrier to entry for competition and support a great product and user experience. What do we mean by commercial traction? We look for evidence of product-market fit. At the early stage, this usually comes in the form a small but passionate set of customers who view your service as “mission critical”. What is our investment process? Our investment process generally follows five steps: First meeting with our team. In advance of our first meeting, we will review any materials you want to share. This will help us ask the right questions to ensure there is a fit. Our first meeting (or call) will be 45 minutes to cover the basics and feedback. Follow up meetings with our team. Most of our “passes” happen after the first meeting. Follow up meetings mean we are genuinely interested in your startup and want to learn more. You will meet additional team members to address questions and concerns. It’s also our chance to share more about F2 and how we can help. Meetings with outside experts. Over the last 25 years, we have had the privilege to work with founders across every sector. We will match you with domain experts from our network who help us to build conviction and respond efficiently. Meeting with our Investment Committee. Our general partners comprise the investment committee of the fund. We meet every Monday and will invite you back to share the entire story and address the questions that arise in our process. Final Decision. We take all investment decisions as a team by unanimous vote of the general partners. Our goal is to give you a final decision within 24 hours following the meeting with our Investment Committee. How long does our process take? While we follow the same steps for every company, the timing of our process varies based on the investment criteria and our level of conviction. It can range from two weeks to two months but generally we strive to complete a thorough process as fast as possible. Is there a fast track? The Junction is our fast track to investment. The program is designed for strong founding teams that are still developing one of or more parts of their business plan. We can move as fast as one week to provide pre-seed funding in these situations. Does F2 only back companies from The Junction? No. F2 invests in the seed stage in companies from The Junction as well as directly into companies that do not start at The Junction. We harness the network of founders and partners around The Junction to support all of our companies. What is The Junction? Established in 2011 at Genesis Partners, The Junction is our pre-seed investment program to help founders achieve technological, product and business targets in an accelerated time frame. What are some notable companies from The Junction? The Junction has launched more than 200 companies including AppsFlyer, HoneyBook, Simplee, ClarityRay, HouseParty, CyberX, Mobilize and many others that have raised close to $1 billion from top VC funds and realized multiple exits to tech giants. What value does The Junction provide? Over a 6 month period, startups in the program receive tailor made support in strategy development, positioning, sales & marketing and recruitment, among other critical areas. The Junction provides 5 layers of support to founders: Guidance. Expert guidance from investors, alumni and industry experts. Network. Access to multinational partners for commercial pilots and investment. Capital. Pre-seed funding from F2 on founder-friendly terms. Operations. Support in positioning, business development and HR from industry experts. Perks. Free workspace, credits and discounts for cloud hosting and additional services. What are the terms of the program? The terms of the program are simple. F2 invests on a SAFE (Simple Agreement for Future Equity) that converts into your seed round at a discount with no cap on the valuation. In addition, F2 has the right to participate in your seed round, on the terms of the round. How do you apply to The Junction? Contact us with your background and vision and we will follow up with you within 48 hours. If your focus fits our areas of focus, we will invite you for a meeting and give you a decision within 7 to 14 days. Does F2 continue to invest in companies from The Junction? Yes. We can lead or join the seed investment round in companies from The Junction. In fact, this is why we run the program – to get to know you, add value and give you the opportunity to get to know us – to build a strong and successful partnership with you for the long term. How much do we invest in a company? F2 typically leads seed rounds with checks of up to $4M. We reserve additional funds for follow on rounds in high growth companies. Will F2 join a round with another VC? Yes. We often partner with other top funds, multinationals and strategic angels from our network and yours to build the best possible team and support your growth. What makes F2 different? F2 is a specialized fund with a clear mandate to back seed stage, deep technology companies in Israel. We are totally aligned to help you reach your milestones and bring additional top global funds for your round. In addition to our team of investment and HR professionals and portfolio companies, The Junction community with hundreds of founders and partners pay it forward to support you with collective wisdom and partnership. How do you support your companies? The companies we have previously backed have raised billions of dollars in follow-on capital. We leverage our experience and relationships – built over decades – to help you build the right pitch and connect with your ideal partner. As market conditions shift and Series A pools shrink, this kind of resource becomes a serious advantage to our founders. Will F2 support you in future rounds? On day one we set milestones together and help you achieve them. We want to be your first call when you hit an obstacle so there are no surprises, and we continue to invest in your Series A round and beyond as you execute on plan or pivot with the market. How does F2 help you with HR? Our Head of People is dedicated to help you connect and screen top talent to build your team. As a trained psychologist, she also coaches our founders through inevitable tensions and challenges in order to perform at your best, as individuals and as a team. Does F2 take board seats? F2 takes a board seat in companies when we invest at the seed stage and are most active helping you build your company in the first years. Outside of the board, we prefer to meet one-on-one to help you navigate challenges and opportunities on your growth trajectory.