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Contrary

About

Contrary is a venture firm, backed by the world's most iconic entrepreneurs, that identifies and invests in exceptional talent. We invest up to $2M in a small number of startups each year, and work closely alongside them to build enduring businesses.

We're built like the startups we serve.

We combine sophisticated software, a world-class talent team, and scouts to identify and invest in the world’s top talent – first – and then relentlessly support them from seed to scale.

Because at the root of every category-defining startup are exceptional people.

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