Bullish is an early-stage consumer venture firm in search of founders building remarkable propositions.
We are uniquely constructed to succeed in 21st century consumer investing, with a proven approach to identifying deals with high potential.
We look for outlier entrepreneurs with a B2C idea at the pre-seed / Seed / Series A stages that perhaps the traditionalists don’t quite “get” right away.
We are extremely open-minded to propositions that connect to an enduring cultural need — harnessing some form of innovation — and use it to exploit a category that’s been too lazy to change.
We employ a demand-side biased diligence process, made up of eight critical factors that have delivered strong returns over the last 10 years, leading us to invest in < 1% of the deals we see in a given year.