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We invest in driven and passionate founders across the value chain who are transforming the food ecosystem. Our team is purpose-built to partner with founder teams and to help realize their ambitions. These Are Our Main Areas of Focus:Digital Capabilities: Emerging connected commerce capabilities that remove friction from the food value chain and unlock 1:1 relationships with consumers. Emerging Food Brands: New products and brands that uniquely meet the needs of growing or underserved consumer groups, in both human and pet food. New Go-to-MarketModels: Capabilities that reimagine food beyond CPG. Novel approaches to food service channels, the intersection of food and healthcare, pet ecosystems, and more. Agriculture & Packaging Technologies: Sustainability and circular economy capabilities that drive impact and build a resilient food ecosystem. We Bring More than Capital. We bring strategic perspective, technical expertise, and industry connections to elevate emerging brands to the next level. Modern Brand Building: Tried and true brand strategy & design principles coupled with the effective sampling, influencer/ambassador, and shopper marketing levers. Product Dev & Food Safety: Deep expertise on regulatory, claims, formulation guidance, labeling requirements, and food safety best practices. Expansion Planning: Extensive manufacturing & logistics insights with expansion planning tools to support commercialization plan. Route to Market: Roadmap connecting the brand and consumer with the best expansion strategies, customers, and tactics to reach growth goals. Connected Commerce: Data driven digital strategies, experimentation techniques, and introductions to trusted vendor partners in our digital network.

Established by founder and former CEO of Vital Proteins and backed by a team of highly successful consumer brand entrepreneurs and investors, Starshot Ventures Launch Pad – SVLP – is a venture creation studio that forges innovative brands meant to deliver on consumers’ wellness needs. We are seasoned leaders and well-respected brand builders on a mission to provide better wellness solutions for all. We lead with curiosity and chase bold ideas in the pursuit of helping others be their best.

We believe the largest companies of our time will utilize breakthrough technologies to solve systemic problems in a profitable and scalable way. As entrepreneurs we’ve helped grow household names like Apple, Twitter, and Patagonia. As investors we’ve helped build world positive category disruptors like Beyond Meat, Proterra, and Diamond Foundry. First and foremost, we’re product designers and company operators, and we are on a mission to support purpose-driven entrepreneurs across three investment pillars: Sustainable Systems: Transforming the industrial systems of the global economy to be safer, more efficient, and carbon-free. Healthy Living: Reimagining healthcare, food, and consumer goods in ways that enable healthier lifestyles for all, from outcome-driven personalized care to new consumer wellness offerings. People Power: Reshaping financial services, insurance offerings, and work productivity systems to empower individuals and small businesses with the tools for financial health and success. Our Credo We founded Obvious Ventures on a simple belief that the most valuable companies of our time will be the ones solving humanity’s biggest problems. Our purpose is to support the world positive entrepreneurs building these disruptive solutions. Together we can reimagine huge sectors of the global economy in ways that move the planet forward. We place great value on values and culture. We hold ourselves and our companies to the highest ethical and moral standards. We select for, and cultivate, values-based leadership across our entire portfolio. We practice humility by reminding ourselves we’re not perfect and we will make mistakes. We practice audacity by taking bold risks and investing in companies that we wish existed. We use our operating experience to help define the big vision and sweat the little details. Ultimately, we see profit and purpose as a virtuous circle. In the right combination they form a flywheel that will deliver enormous financial returns while transforming capitalism in a world positive way. How we practice thisWorld Positive Report: Obvious invests in companies with impact baked into their business models. Learn more about the environmental and social imprint they are leaving on the world. World Positive Term Sheet: We encourage entrepreneurs to incorporate their mission and values into our term sheets. Certified B Corp: Obvious is a Certified B Corp and we perform a bi-annual audit to ensure we’re putting our values into practice.

Established in 1999, iGlobe Partners was founded by Soo Boon Koh in Silicon Valley after she was tapped by Singapore’s government to set up and manage the operations of a corporate venture in the United States and Europe for more than a decade. In 2009, she headquartered the company in Singapore, pioneering the country’s Venture Capital (VC) scene with Singapore’s first female-led VC firm. Since then, iGlobe has become a premier global VC with a strong track record of enabling startups to scale game-changing innovations. Our funds have continually achieved top-quartile performance and have birthed multiple unicorns for our founders and successful exits for our investors. We value genuine partnership and integrity. Our roots lay in our passion for technology and a desire to change the world for the better. Embracing every aspect of diversity, we scour the globe for visionary founders from diverse backgrounds. We aim to build the future by unearthing, investing in and growing promising startups to become leading pioneers in their field. We work with our founders in every step of their journey. Let iGlobe be part of yours. Our Values We understand your desire to change the world for the better and we make sure your VOICE is heard. Value Creation: We have decades of experience through multiple market cycles, delivering superior returns and driving meaningful tech advancement. Openness: We love to hear about game-changing technologies and new ideas from driven entrepreneurs and industry leaders from all backgrounds. Integrity: We cultivate long-term relationships built on integrity and trust, as founders’ investor of choice and investors’ trusted fund manager. Connecting: We connect deeply and extensively, inspiring all to achieve their fullest potential through our mentoring, experience and commitment. Empowering Tech: We unearth and support technologies that empower individuals, revolutionize industries and build a sustainable world for the future. Our Investment Focus We welcome you to join us in shaping the future we envision. The Future of Cities: PropTech, Mobility, Metaverse, Media, Robotics… The Future of Money: Digital Banking, Financial Inclusion, Payment, Insurtech, DeFi… The Future of Bio: Climate Change, Renewable Energy, Food & Agriculture, Materials, Diagnostics… The Future of Health: Digital Health, Health & Wellness, Lifestyle, Diagnostics & Therapeutics, Precision Medicine…

Kinship Ventures is a unique team of seasoned entrepreneurs, founders, and investors with a deep knowledge of consumer technology (e.g. edtech, healthtech), high tech growth, and CPG (Beauty, Essentials, Wellness & Food). Together, the founders have a track record of being at the forefront of emerging categories and opportunities. We are bringing diversity and inclusion to the cap table by way of our Zeitgeist-appropriate approach to capitalism. We are deploying our access to include voices that have been largely marginalized as well as those that have the audience to transform businesses.

Unorthodox Ventures partners with disruptive founders who want to manufacture extraordinary products and build enduring brands. If you need an investor, we will bring the capital. If you just have an idea, we can help you bring it to life. Led by contrarian entrepreneur and Big Ass Fans Founder Carey Smith, our team of engineers, product managers and marketers has decades of experience. Our hands-on partnership model earned us a 2021 World Changing Idea honor by Fast Company. Every year, entrepreneurs start more than half a million companies in America. Only 200 will ever reach $100 million in revenue. Carey and his team know what it takes to make it to $300 million. Let’s build something. Let's Build Products Software and services may be in vogue, but we like manufacturing products. High-quality products create true hurdles for competitors because you can’t just upload a patch. From high-tech medical devices to healthy snacks, our partners’ products are defined by performance, dependability and style. Let's Build Brands Carey’s name is on plenty of patents, but he would trade all of them for strong brands, which are difficult to build and easy to lose. Building a brand takes time, dedication and hard work, always focusing on what’s best long-term for customers. Do it right, and you’ll create a lifetime emotional connection with them. Let's Build Markets If you’re starting a business in a crowded market, move on. High-growth companies seek blue oceans, or new markets where competition is scarce or non-existent. Creating a market where none existed is how you change the world. We like founders with the vision to go where no one else has tread.