We believe that by investing in the brands and technologies that consumers want and use, we can help shape a brighter future, not only for consumers but also for the planet.
Our vision is to empower the next generation of consumer-focused disruptors by providing them with the resources and support they need to transform the way consumers live and work.
Investing in startups at the earliest stages, and then helping them innovate and scale through XRC’s unique and disruptive capital and service platform, will allow us to deliver the highest value to our entrepreneurs, strategic partners and limited partners.
Who We Are
XRC Ventures is a venture capital firm and startup accelerator for the next generation of disruptors in the retail technology, consumer healthtech, and consumer goods sectors.
With support from our world-class retailer and eco-system partners, XRC Ventures has become the first design-centric retail innovation ecosystem of its kind.
Our Funds
Accelerator Fund. Invests in pre-Seed to Series A companies in retail technology, consumer goods and the consumer healthtech.
Brand Capital Fund. Invests Seed to Series A consumer product companies in beauty, personal care, home goods, and health and wellness categories.
Opportunity Fund. Invests in post-Seed to Series A companies in the next generation of retail technology and consumer goods. We co-invest alongside top venture capital funds and provide follow-on capital to select XRC Ventures alumni scaling their companies beyond product market fit and achieving exponential growth.
Investment POV
At XRC, we look for visionary founders who are leveraging technology to positively change how humans live their lives as consumers.
The need for technology in consumer serving businesses, combined with the breathtakingly rapid advancement of AI and other technologies, makes the consumer tech space one of the most dynamic areas for early stage investing. We are excited to be well-connected and right in the middle of this exciting industry.
We articulate on our investment thesis in our Investment POV, which in turn drives our focus on the following four core innovation areas:
- Commerce Enablement. Startups fueling the digital transformation of retail. We're focusing on areas such as AI automation, distributed commerce platforms, consumer fintech, loyalty tech, and the evolution of commerce supply chains. These ventures will help redefine commerce and create a seamless buying experience.
- Emergent Channels and Revenue. Companies reshaping how consumers discover, engage with, and purchase products/services, inventing entirely new paths to customers, and classes of revenue. This includes shoppable content, product-as-a-channel, loyalty commerce, service retailing, trans-channel experiential retailing, and AI bot-mediated commerce.
- Consumer Healthtech. Ventures making personalized health outcomes more accessible and efficient. This includes technology platforms for consumer health, remote health services, subscription wellness, health outcomes-as-a-service, and aging-in-place & assured living solutions.
- Sustainable Commerce. Businesses driving the shift towards a more sustainable and circular economy. This includes on-demand local manufacturing, alternatives to ownership, alternative materials, subscription retail, and sustainable consumer finance.