Tunitas Ventures

Tunitas Ventures is a seed-stage venture capital firm based in Menlo Park, California, investing in US-based technology startups creating new categories. The firm is drawn to ambitious companies pursuing problems that may not yet be popular or well understood, and looks for businesses with few or no competitors, defensible models, and unit economics that are beginning to work. Its approach spans technology sectors and business models, excluding healthcare-related sectors, and favors concentrated, high-conviction investments informed by first-principles analysis.

The firm works in service of founders and the investors who back its portfolio. Its central value-add is helping portfolio companies prepare for and raise a subsequent Series A: founders can draw on a fundraising playbook, introductions to best-fit investors, back-channel feedback, and situation-specific strategic and tactical advice. Tunitas is led by Eric Ver Ploeg, whose background includes startup founding and venture investing. The firm says it leans in when an idea initially sounds unconventional, looks beyond fashionable sectors, and invests with a disciplined pace.