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Treble Capital

Treble Capital is a San Francisco early-stage venture firm founded by Daniel Gulati that invests in consumer technology companies from day zero.

Treble Capital is an early-stage venture capital firm founded by Daniel Gulati and based in San Francisco. It invests in consumer technology companies, entering at the earliest point of a company's formation - the firm describes backing entrepreneurs "from as early as day zero" - and states an intention to partner with founders over the long term rather than across a single financing cycle. Check size, fund size and team composition are not disclosed.

The firm's investment thesis centres on consumer technology: products built around connectivity, convenience, entertainment and empowerment. That framing is broad enough to span several distinct verticals, and the stated areas of interest reflect this - AI search, autonomous electric boats, home electrification, gaming, digital healthcare, sports science, food and meal planning technology, and creator-focused products.

Named portfolio companies illustrate the range. Perplexity represents the firm's exposure to AI search; Navier to autonomous electric boats; K Health to digital healthcare; The Athletic to sports media and sports science; and Away to consumer products. Taken together, these positions suggest a strategy that pairs consumer-facing product design with technically ambitious underlying systems, across both software and hardware.

The firm articulates an explicit dual mandate: to provide founders with support and insight as they build, and to seek returns for its limited partners. Prospective candidates should expect a founder-facing posture at the pre-seed and seed end of the market, where the investment work extends well beyond capital deployment into early company formation.

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