TenSquared Capital
Los Angeles-based venture capital firm investing in technology at the intersection of media, IP and the attention economy across creators, AI, sports, digital assets and consumer experiences.
TenSquared Capital (10SQ) is a venture capital firm based in Los Angeles, with additional offices in Palo Alto, Toronto and Denver. The firm invests in technology at the intersection of media, intellectual property and the attention economy - a term it uses to describe the market for how people create, distribute and monetise attention. Its stated areas of focus include creators, artificial intelligence, sports, digital assets and consumer experiences.
Portfolio construction is organised around eight focus areas: the superfan economy, AI, creator infrastructure, social media, loyalty, prediction markets, collectibles and interactive gaming. The firm describes its approach as high-conviction, building concentrated portfolios of technology companies reshaping how people spend their time across media, IP and technology. Broader technical domains in scope include blockchain, creator infrastructure, prediction markets, interactive gaming, digital assets and financial technology.
In addition to investing, the firm publishes research on trends in the attention economy, blockchain, AI and financial services, and provides eligible limited partners with access to early-stage innovation across media and digital technology. The team combines experience from traditional financial institutions with digital assets expertise, supported by an operational network of founders and investors.