Ten Eleven Ventures

​​Squadra Ventures is a venture capital firm led by founder-operators that invests in early-stage cyber and national security companies. We apply significant resources beyond the check, working hand-in-hand with our entrepreneurs to win and leave a lasting positive impact on the world. Squadra is the Italian word for team. It embodies our fundamental belief that exceptional teams are the key to outsized success. We lead rounds and apply significant resources in startups that are going to change the future of security in the workplace and in the field. As investors we:Lead Seed to Series A rounds Work as Active Board Members Invest $1M-$3M Execute on an 18-Month Joint Strategic Plan We invest in teams that:Are visionary leaders Obsess over how their product drives value for their customers Value leadership development of their management teams through coaching and mentoring Can leverage our expert network of cyber, national security, and enterprise professionals to accelerate their business Are ready to level-up their go-to-market strategy and business operations Are excited to collaborate on industry changing strategic opportunities Have the potential to become Dual-Use Ventures serving both enterprise and government clients How We Do It For our portfolio companies, there are three teams - the founding team, our team, and the combination of the two. That means some days we’re pulled up to the table in a portfolio company’s office to dig into a marketing campaign and other days we’re working our network to get one of our CEOs in front of the CISO of a key future client. Where some VCs check-in at the board meeting, we’re working with our management teams daily. The goal is simple - 3X in 24 months, achieved through alignment on our Joint Strategic Plan. What We Stand By Squadra Ventures is committed to supporting and funding under-represented founders and diverse teams. We believe that diverse teams perform better and, as stewards of capital, we take the following measures: We actively seek out founders from diverse backgrounds. We track the gender, identity and race of the founders and companies we review to ensure we are not disproportionately favoring any singular profile. Participation in this data collection is optional. When a company does not meet our investment thesis, we aim to be helpful by making further introductions and providing honest feedback. We start our investment opportunity review process in the same place, every time, warm intro or not - with our opportunity overview intake form.

New North Ventures is an early-stage venture capital fund investing in information assurance - AI/ML, cyber, and next generation communications. We look for companies who are ambidextrous to serve commercial and government public sectors. Our unique access to startup and national security communities helps our companies to become outlier companies and solve problems in the national interest. We all read about increasing cyber security attacks, digital authenticity, chip shortages, artificial intelligence practices, and privacy around massive datasets. Some of the greatest innovations like ARPANET/internet, the modern space program, and the Human Genome Project exemplify what can go right. New North Ventures is at the front row looking for companies who are working in these spaces to become the next Cisco, SpaceX, or Moderna. WHY BUILD WITH NNVWe are builders, co-founders, and practitioners. We are venture capital from a different era where alignment was truly felt. We are here to support you. Our team has unique insider access to leading tech and national security minds and insight into global macro and tech trends We match founders with real accelerants - partners, customers, and others. WHAT WE LOOK FORNational security and commercial nexus - companies who serve both markets creating an unfair advantage Inspirational world view - founding teams who have the imagination and grit to will their world view into us all Team-centric culture - high-performing disciplined teams to create success in large addressable markets Founders and teams that thrive on working on the hardest problems

SYN Ventures invests in disruptive, transformational solutions that reduce technology risk. We are two former CISOs of Fortune 500 companies, and have successfully invested in and exited some of the most prominent cybersecurity companies operating today. Our operational background gives us a unique understanding of the market, the tech, and the challenges that founders face. Cyber has become a $10.5 trillion existential challenge. Every major trend in technology is contributing to this complex and evolving dilemma. At SYN Ventures, we have built our careers – and many groundbreaking companies – by working to solve this challenge. We exist to empower founders to create transformational and disruptive solutions that significantly reduce technology risk. PROVIDING RELATIONSHIPS, GUIDANCE, AND UNFAIR ADVANTAGE Connecting with SYN is like hardwiring into the global security community. Beyond funding, SYN Ventures provides founders and their companies with unrivaled access to leaders across the security and business ecosystems. These relationships drive design partnerships, capital investments, customer references and more. Deep insights through our Chief Information Security Officer (CISO) networks Opportunities to onboard design partners who drive early-stage revenue, and act as reference customers Broad relationships with potential acquirers Strong relationships across the venture community

F2 Venture Capital is a Tel Aviv-based VC firm that invests in early-stage technology companies on the cutting edge. Our team members have been investors, operators, and engineers in startups and multinational giants that changed the game over the last twenty years. With $500 million assets under management, F2 powers visionary founders on their bold missions with personalized support. F2 also operates The Junction, Israel's most active pre-seed investment platform, to back founders with guidance, network, and capital from day zero. What does F2 stand for? F2 stands for “Power to Founders”. Our team is here to augment and support your team with the guidance, network and capital to hit your milestones and realize your vision. What are our core values? Our core values are trust, boldness and efficiency. All of our team members share these values that are inspired by the values that Israel’s special forces use to accomplish daring missions against all odds. When was F2 established? We launched our first fund in 2017. Our founders spun out of Genesis Partners, one of Israel’s most established and respected VC funds over the last 25 years. We are currently investing out of our second fund raised in 2019. Which notable companies have we backed? Our partners have previously backed Bizzabo, Click Software (Acquired by Salesforce), Crossrider (FTSE IPO), eToro, FundTech (NASDAQ IPO), Innovid, Kidaro (Acquired by Microsoft), Monday.com, Neebula (Acquired by ServiceNow), ObserveIT (Acquired by Proofpoint), Optimove, PrimeSense (Acquired by Apple), R2Net (Acquired by Signet) and Simplex, among many others from seed stage to exit. Who backs F2? We are backed by institutions and family offices on every continent except Antarctica. Many of our investors are successful founders themselves and routinely help our portfolio companies with advice and support on the ground. F2 is also supported by InnovFin Equity, with the financial backing of the European Union under Horizon 2020 Financial Instruments. Where do we focus? We back deep technology companies at the junction of Big Data, Artificial Intelligence and Connectivity. These are B2B or B2B2C enterprise software companies with R&D in Israel. Do we focus on particular industries? We believe technology will disrupt every market, so our approach is industry agnostic. We back companies in cyber security, digital health, financial services, HR, insurance, media, real estate, retail and software infrastructure, among other areas. We do not invest in hardware or biotech. At which stage do we invest? It is never too early to get in touch with our team. We love sharing ideas and tailor our approach to support founders at the concept, pre-seed and seed stages. How much do we invest? F2 typically leads seed rounds with checks of up to $4M. We reserve additional funds for follow on rounds in high growth companies. What do we look for in a startup? In order to take our investment decisions, we evaluate the team, market, value proposition, technology and commercial validation. The team is by far the most important factor for us. What do we look for in the team? We are looking for authentic entrepreneurs – women and men who could not imagine doing anything except their venture and have a large vision for their company. Founders should also complement each other in terms of technical and commercial skills. We also love to back “first timers”. What do we look for in the market? We are interested in game changing startups targeting large, existing markets like financial services and healthcare, or small but rapidly growing markets like artificial intelligence. What do we mean by value proposition? We are looking for compelling concepts with a clear business model and a unique approach to solving big problems. Timing is also critical; we ask, “why now?" What do we mean by technology? We look for startups whose technology can provide a moat or barrier to entry for competition and support a great product and user experience. What do we mean by commercial traction? We look for evidence of product-market fit. At the early stage, this usually comes in the form a small but passionate set of customers who view your service as “mission critical”. What is our investment process? Our investment process generally follows five steps: First meeting with our team. In advance of our first meeting, we will review any materials you want to share. This will help us ask the right questions to ensure there is a fit. Our first meeting (or call) will be 45 minutes to cover the basics and feedback. Follow up meetings with our team. Most of our “passes” happen after the first meeting. Follow up meetings mean we are genuinely interested in your startup and want to learn more. You will meet additional team members to address questions and concerns. It’s also our chance to share more about F2 and how we can help. Meetings with outside experts. Over the last 25 years, we have had the privilege to work with founders across every sector. We will match you with domain experts from our network who help us to build conviction and respond efficiently. Meeting with our Investment Committee. Our general partners comprise the investment committee of the fund. We meet every Monday and will invite you back to share the entire story and address the questions that arise in our process. Final Decision. We take all investment decisions as a team by unanimous vote of the general partners. Our goal is to give you a final decision within 24 hours following the meeting with our Investment Committee. How long does our process take? While we follow the same steps for every company, the timing of our process varies based on the investment criteria and our level of conviction. It can range from two weeks to two months but generally we strive to complete a thorough process as fast as possible. Is there a fast track? The Junction is our fast track to investment. The program is designed for strong founding teams that are still developing one of or more parts of their business plan. We can move as fast as one week to provide pre-seed funding in these situations. Does F2 only back companies from The Junction? No. F2 invests in the seed stage in companies from The Junction as well as directly into companies that do not start at The Junction. We harness the network of founders and partners around The Junction to support all of our companies. What is The Junction? Established in 2011 at Genesis Partners, The Junction is our pre-seed investment program to help founders achieve technological, product and business targets in an accelerated time frame. What are some notable companies from The Junction? The Junction has launched more than 200 companies including AppsFlyer, HoneyBook, Simplee, ClarityRay, HouseParty, CyberX, Mobilize and many others that have raised close to $1 billion from top VC funds and realized multiple exits to tech giants. What value does The Junction provide? Over a 6 month period, startups in the program receive tailor made support in strategy development, positioning, sales & marketing and recruitment, among other critical areas. The Junction provides 5 layers of support to founders: Guidance. Expert guidance from investors, alumni and industry experts. Network. Access to multinational partners for commercial pilots and investment. Capital. Pre-seed funding from F2 on founder-friendly terms. Operations. Support in positioning, business development and HR from industry experts. Perks. Free workspace, credits and discounts for cloud hosting and additional services. What are the terms of the program? The terms of the program are simple. F2 invests on a SAFE (Simple Agreement for Future Equity) that converts into your seed round at a discount with no cap on the valuation. In addition, F2 has the right to participate in your seed round, on the terms of the round. How do you apply to The Junction? Contact us with your background and vision and we will follow up with you within 48 hours. If your focus fits our areas of focus, we will invite you for a meeting and give you a decision within 7 to 14 days. Does F2 continue to invest in companies from The Junction? Yes. We can lead or join the seed investment round in companies from The Junction. In fact, this is why we run the program – to get to know you, add value and give you the opportunity to get to know us – to build a strong and successful partnership with you for the long term. How much do we invest in a company? F2 typically leads seed rounds with checks of up to $4M. We reserve additional funds for follow on rounds in high growth companies. Will F2 join a round with another VC? Yes. We often partner with other top funds, multinationals and strategic angels from our network and yours to build the best possible team and support your growth. What makes F2 different? F2 is a specialized fund with a clear mandate to back seed stage, deep technology companies in Israel. We are totally aligned to help you reach your milestones and bring additional top global funds for your round. In addition to our team of investment and HR professionals and portfolio companies, The Junction community with hundreds of founders and partners pay it forward to support you with collective wisdom and partnership. How do you support your companies? The companies we have previously backed have raised billions of dollars in follow-on capital. We leverage our experience and relationships – built over decades – to help you build the right pitch and connect with your ideal partner. As market conditions shift and Series A pools shrink, this kind of resource becomes a serious advantage to our founders. Will F2 support you in future rounds? On day one we set milestones together and help you achieve them. We want to be your first call when you hit an obstacle so there are no surprises, and we continue to invest in your Series A round and beyond as you execute on plan or pivot with the market. How does F2 help you with HR? Our Head of People is dedicated to help you connect and screen top talent to build your team. As a trained psychologist, she also coaches our founders through inevitable tensions and challenges in order to perform at your best, as individuals and as a team. Does F2 take board seats? F2 takes a board seat in companies when we invest at the seed stage and are most active helping you build your company in the first years. Outside of the board, we prefer to meet one-on-one to help you navigate challenges and opportunities on your growth trajectory.

Sierra Ventures invests in the future of The Enterprise. We invest early – primarily Seed and Series A – and look for proven product market fit, disruption in the market, and strong IP. We tend to lead investment rounds and reserve capital for follow on rounds to support our entrepreneurs as they grow. We believe that partnership is paramount. We work closely with all of the entrepreneurs we invest in, guiding them with expertise and capital to help their companies grow and deliver on their promise. We understand that great companies don’t get built overnight, and we don’t mind rolling up our sleeves and getting our hands dirty. In fact, we enjoy it. Sierra’s Investment FocusDATA/AI The volume of data has exploded, and with the emergence of the cloud, new tools are being developed with many data infrastructure software platforms focusing specifically on artificial intelligence (AI) & machine learning (ML). We’re excited about companies that make it easier to ingest, access, and analyze data. Sub-sectors within Data/AI include AI/ML and Big Data. VERTICAL SAAS Many industries that rely on excel or pen and paper have been forced to dramatically increase the pace of technology adoption. Vertical SaaS represents the shift to specialization where software is business-specific and is designed for a specific domain. Sub-sectors within Vertical SaaS include FinTech, EnterpriseApps, and Security. INFRASTRUCTURE Next-Gen Infrastructure will be the core connecting fabric for all future technology capabilities. Wide-scale improvement is needed in order to enable applications to run consistently in almost any location across the globe. Organizations have expedited infrastructure modernization strategies which continues to drive growth in the sector. Sub-sectors within Infrastructure include Cloud and IoT. Next-Gen TechnologiesDIGITAL HEALTH Adoption of Health software has been faster than ever before due to the pandemic tailwind and technology trends that put the consumer in charge. New tools are being developed to reach patients creating opportunities with Pharma, Providers, and Payers. We anticipate a dramatic shift towards more value based care (payer / provider) and digitization and decentralization (pharma). WEB3 Web3 promises to make the internet as accessible, open sourced, secure, and decentralized as possible with the goal of benefiting the people engaging, not central organizations. We are looking at the full Web3 ecosystem including Decentralized Applications (DApps), Decentralized Finance (DeFi), Non-Fungible Tokens (NFTs), Decentralized Autonomous Organizations (DAOs), Cryptocurrencies, and more. A sub-sector we focus on within Web3 includes Blockchain. INDUSTRIAL AUTOMATION Digitally non-native industries like Manufacturing, Supply Chain, and Logistics are seeking ways to find cost parity and production reliability while adhering to increasing demand across the globe. Humans alone will not be able to keep pace with these market trends and automation will be a key driver in movements like Industry 4.0. Sub-sectors within Industrial Automation include Robotics and Devices. CONSUMER The ubiquity of smartphones has enabled consumers to access goods and services with relative ease and companies are tuning into customer needs and engaging with their increasingly loyal customer base, leading to viral adoption patterns. Additionally, Consumer social platforms have allowed individuals to express themselves and make money doing it, giving more power to the “Creator Economy”. We are interested in Creator Economy and mission driven D2C Applications & Marketplaces. ECOMMERCE A fast growing eCommerce market has been bolstered by the pandemic and every part of the value chain is seeing disruption. The eCommerce software market is driven by market trends like headless eCommerce and ReCommerce. B2B eCommerce has exploded globally and we think the US market will catch up in the coming years. A sub-sector we focus on within eCommerce is Marketplaces. EDTECH Digital and tech-enabled learning has been accelerated in the classroom and the boardroom by the pandemic and social trends such as “the great resignation”. Trends like VR/AR and the Metaverse becoming mainstream combined with the price of enablement devices like smartphones, tablets, and computers decreasing to make technology more accessible than ever have created a market that is ripe for EdTech to flourish.

As a Certified B Corporation, Five V meets the highest standards of verified social and environmental performance, accountability and transparency to balance purpose and profit. The core principle of Five V is alignment. We believe in full alignment between ourselves and the businesses we invest in. The Five V team is the biggest investor in our funds. We share risk and reward with the businesses we partner with and our investor network. As a result of this alignment principle, Five V has an extraordinary group of investors forming a powerful and unique network across Australia, New Zealand, Asia and Europe. Five V contributes strategically to our portfolio companies through a collaborative approach that allows each business to reach its full potential and to create value for all stakeholders. Our team is dedicated to assisting our portfolio companies by leveraging our extensive networks and international experience. Five V seeks established, leading businesses, across all industries, that are on the front foot of technology, which generate sustainable earnings and cashflow, and have opportunities for strong growth. Our aim is to support our portfolio companies to build sustainable leading positions in Australia or overseas. Five V Fund IV has in excess of $550m of long-term capital available to partner with leading founders and businesses in Australia and New Zealand. Fund IV’s capital sits alongside our Fund I, Fund II and Fund III portfolios, taking our current funds under management to over $1.3b. We are fortunate to be investors in a number of great companies including: Mantel Group, Automic Group, Penten, Openway Food Co, Monson Agencies, APP Corporation, Totara Learning, Zenith Group, Universal Store, Probe Group, Education Perfect, Plenti, Madman Entertainment, Canva and SiteMinder.