Tech Square Ventures

As a "first money in" investor, we support founders in gaining their first momentum. ROCKET FUEL We invest in DACH-based technology-driven B2B startups in pre-seed and early seed rounds. BIZDEV BOOST We catalyze your market entry with our network of more than 100 executives from Scale-ups, mid-sized and large enterprises. FAST-TRACK FUNDRAISING We streamline the communication with other Angel and VC investors for your current and future funding rounds. FAMILY ACCESS We multiply your social capital with access to our community of experienced founders, industry professionals and domain experts.

Supporting founders and teams focused on the horizon. How we help. We consider it an honor when companies choose to partner with us, and it is this mentality that serves as our North Star and informs everything we do as a firm. Transparency, candor, and integrity are hallmarks of how we operate. We are active partners who provide the full range of support – strategic, operational, and financial – with a laser-focus on guiding a company to the next stage in its evolution. How we’re different. We work with teams from anywhere in North America, but – where possible – we leverage our location to create additional value. Decades of walking some of the more opaque corridors in the country have resulted in unique access and connections, and we bring this network to bear for each of our companies. This ecosystem can be esoteric and nuanced, but with over sixty years of combined experience as operators, entrepreneurs, and investors, it’s safe to say we speak the language. How we allocate capital. We invest in compelling early stage technology companies, but since nomenclature often varies, this warrants clarity and points of emphasis. $2 to $4 million: We typically invest $2-$4m as part of $3-$12m financings, and we prefer to lead whenever possible. Enterprise-First: We are exclusively B2B focused, so B2C or e-commerce aren’t for us. If supplementary, public sector revenue is a plus. Real Traction: A subjective notion, but we look for evidence of satisfied customers buying products at an accelerating rate.

Founded in 2018 and based in Atlanta, GA, Knoll Ventures invests in Pre-Series A tech enabled B2B companies. In Spring 2022, we closed our second fund to support founders at the earliest stages of the growth process where we help drive value creation and increase the odds of success. Our‍ approach We lead or co-lead $500,000 to $3,000,000 investment rounds in B2B technology-enabled companies at the pre-seed, seed, and post-seed stages. We understand that no two early-stage companies take the same path from Point A to Point B, and we're adept at helping founders navigate their way. We look for passionate founders who see around corners, intimately understand customer pain points, and articulate a future vision that feels all but inevitable. Stage Expertise: By focusing on Pre-Series A companies, we've developed a unique perspective on the challenges encountered by founders at this stage. Whether starting a business or facing what feels like an insurmountable obstacle, we aspire to be the first call a founder makes when looking for actionable advice. Alignment: We align ourselves with founders through our deep knowledge of round objectives and a scalable investment structure, creating a dynamic where we win only if the founders win. Network: We make the right introductions at the right time knowing that meaningful connections during this critical stage in the growth process can dramatically improve a company's trajectory. Our impact Our commitment extends far beyond the dollars invested. We take a long-term perspective when partnering with founders to identify ways to add value beyond just writing a check. PRE-INVESTMENT Round Objectives Alignment of Interests Syndicate Construction POST-INVESTMENT Growth Strategy Execution Strategic Introductions Follow-On Fundraising

The network, expertise and resources you need to make it happen. Imagine you had a partner in your journey through the expansion stage. Someone who has been there before – hired a Head of Product, optimized growth funnels, fine-tuned pricing and packaging, scaled GTM strategies and so much more. Our team is here to help bring to bear the network, expertise and operational resources you need to make it all happen. Once we understand what will move the needle in your business, we dig in to help. You’re in control, but we plug in at all levels of your organization to help you organize, prioritize and extend the reach of your team in the areas that matter most: acquisition & conversion, retention & expansion, corporate development, pricing & packaging and executive network.

We focus on founders building technologies that are redefining legacy industries Long-Term Capital We invest for the long-term; we’ve guided many of our portfolio companies to IPO or acquisition - and beyond. Concentrated Portfolio Making just four to five investments per year, we run a concentrated portfolio to ensure every company we back receives the resources it requires. Value-Add Partner We leverage our Global 2000 network, extensive experience, and operational expertise to drive value. Target Investment Criteria We've been partnering with founders of industry-disrupting, fast-growing tech businesses since 2006, working with companies that have strong product-market fit and generate $5 million to $100 million-plus in annual sales. We typically take minority stakes, investing between $20 million to $100 million. Investment Size $20 million to $100 million Company CharacteristicsEstablished product-market fit Substantial customers & a large TAM Strong teams with shareholder alignment 20%-100%+ growth Generally recurring or reoccuring revenue High customer retention Strong market position, with competitive moats Solid unit economics Structuring ApproachWe support without seeking control. We are minority investors, with a lead investor mindset who take board representation. We provide capital for growth/expansion, acquisition financing, optimizing capital structure and shareholder liquidity needs.

To succeed as a startup, you need a lot more than capital. You need the right tool set, strategy, and supporters who share your values and philosophy of growth. That’s why HubSpot Ventures commits to resources that go well beyond funding - we provide access to expert advising and first-rate business tools. Every portfolio company will have access to coaching from senior leaders, partnership support, special event access, and more. If this sounds like the relationship you're looking for, take a moment to meet a few of the members of HubSpot's strategy & partnerships team. Who Should Apply We’re not looking for quick wins with this fund. We’re looking to build long term partnerships. We’re investing in companies that we believe will not only produce a positive return over time, but also expand the impact of HubSpot’s philosophy of growing better. That means never sacrificing the customer experience for the sake of growth. You should apply if you: Are actively raising a funding round (seed through late stage) Align with our mission to help millions of organizations grow better Have potential to deliver unique value to the HubSpot community Are building a leading SaaS-based product Embody the values in HubSpot’s Customer Code and Culture Code