Sugar Free Capital

We are a sector agnostic early-stage investor that wants to partner with founders from the very beginning of their journey and support them throughout their growth. Our team has global experience in building and scaling companies both as founders and in various CxO roles. We invest in ambitious and determined teams that can one day become industry leaders.

We don’t just say we invest Pre-Seed. We’re a $300M fund focused on pre-seed, pre-traction, pre-everything. We don’t focus on what can go wrong. We look for what can go right. Just like you, we’re risk-takers - not risk-mitigators. All-in with you! We play to win. We don’t tell you something’s awesome just to be nice. We have your back and ask the tough questions. Think of us as your SWAT team. We don’t mind if your idea is raw. We’re product people who see your vision. Bring on the sushi-grade. We don’t wait 'til Monday morning. We work fast to make our decisions. We’re founders too - and waiting is the worst.

We’re EQT Ventures, a VC built by former founders and operators ready to support the next generation of global winners. Building a global tech company is challenging. We know because we’ve done it too. Without the right people around you, getting to great is almost impossible. That’s why we decided to create EQT Ventures, a new kind of VC, the VC we always wanted on our own startup journeys. A VC that is accessible, supportive and fully committed. A partner that knows what it takes to put everything on the line. A VC built to serve the founders it backs. From offices in Stockholm, London, Berlin, Paris and San Francisco, we invest in and support entrepreneurs building the next-generation of global winners. Entrepreneurs will always be at the core of everything we do. We’re entrepreneurs at heart and there’s nothing we thrive from more than working with founders. No matter where you are on your journey or the challenges you face, chances are we’ve been there too and can overcome them together.

As a venture house, our mission is to clear the path for founders who build companies that matter. Our hybrid setup, comprising PSV Foundry, PSV Lab, and two unique venture funds, PSV Tech and PSV Hafnium, sets us free from adhering to a singular method. Rather we rethink existing ways and models to maximise our impact beyond any individual firm or investment. Together, we can punch above our weight.

The Venture Guides provide an ecosystem of support for founders and CEOs. We believe in leveraging our experience and relationships in the infrastructure software domain and beyond to help you build your business. “I do not know anyone with the Venture Guides team’s combined smarts, work ethic, experience, and history of success. It is exciting to work with the Venture Guides team. When you do, good things are going to happen.” - Jack Sweeney, 7-time CEO, COO, Turbonomic, and Venture Guides Advisor

We have been deeply rooted in the foundations of the 🇬🇷 startups ecosystem since its inception 15 years ago. We have been the launchpad for ventures & initiatives that have defined markets & industries, including many tech darlings of the regional scene. With a focus on empowering “Venture Characters” (hyper-ambitious tech founders with strong ethical foundations), Apeiron leverages its strategic market visibility and access to propel groundbreaking ideas into global success stories in Europe, US and beyond. Our partnership style Augmented Team: We know how hard it is to build a business from the ground up. From hiring the right people to setting up your GtM plan and from governance to your next round of financing - we roll up our sleeves to provide you with what’s critical for your venture. A sound voice, and trustworthy extended team. Real People Network: Apeiron is backed by 40+ investors, including exited Startup Founders (we previously backed), successful entrepreneurs, corporate investors & operators, and some of the region’s largest family offices. Your Partner, Not Your Boss: Every VC in the business claims it brings value. In reality, they talk to you every month, skip the hard talk and play the bossy card. With a toxic free, honest attitude we are your partners first, investors second. Ask for a reference from our previously backed founders.