Store Nº8

We are a global venture capital fund backed by five leading grocery retailers - Tesco (UK, Ireland, Europe); Ahold Delhaize (US, Europe, Indonesia); Empire (Canada); Woolworths Group (Australia, New Zealand) and Shoprite (Africa). We invest in start-ups and scale-ups deploying technology to transform retail and create a better planet. With five of the world’s leading grocery retailers on our investment committee, we offer accelerated pathways to global scale and leave you to do what you do best: innovate and grow your business at start-up speed. Our CEO Ingrid is an innovator, strategic thinker and business builder with over 25 years experience in retail, data, customer loyalty, digital and investing. She has a reputation for being visionary, moving fast, challenging the status quo, getting things done and delivering commercial results.

Our investment package includes a tailored 6-month program designed exclusively for our startups, providing essential tools for scaling within our asset management framework. REASONS TO JOIN THE NCA STARTUP PROGRAM: Product Market Fit: Easy testing with best-in-class commerce industry-related corporates assures working business models for our portfolio companies. Coaching: Coaching & support from passionate and experienced people. They’ve built companies before and are experts in their respective fields. Funding: NCA invests up to EUR 125k in each startup. Additionally, founders get prepped for follow-on investment. We become long-term partners for startups beyond our 6-month program. Ecosystem: Become part of an exclusive ecosystem. The mix of industry experts and like-minded startup founders defines the NCA network.

The 12 Flags Group aims to become the leading consumer investment platform in India. As a first step, we are launching the 12 Flags India Consumer Fund in 2023. The consumer fund will focus on the most promising, early growth businesses in India that we believe we can scale to deliver superior returns. We believe some of these businesses can also go on to become platforms for future growth via category expansion and M & A. Our team has a proven track record of creating categories and brands across the globe. Our core purpose is to be the best partner for the next generation of consumer businesses. India First: Building categories and brands designed for the Indian consumer versus being replicas of western models. Patient, Longterm Capital: To help Indian start ups think longer term and do the right thing, even if it is detrimental to short term profits. Building a “Good” company: To encourage management teams to do build transparency, good governance and right values that create value for ALL stakeholders. Our PrinciplesBest Partner: Invest in companies where we will be the best partner. Values: The values of our firm are responsibility, ownership, entrepreneurship, innovation and partnership. Governance Principles: Our firm’s governance principles are based on trust, mutuality and transparency. Principal Investor: We aim to become the principal investor in our best portfolio companies over time.

Launched in 2002, Creadev is an evergreen investment company operating worldwide, supporting companies able to scale-up and become global best players in their sector. To make this happen we believe that the shareholder’s timing should match with the entrepreneur’s vision, up to an unlimited amount of time. We are backed by the Mulliez family, who share their global footprint network and their entrepreneurial spirit. The Mulliez family’s business is an autonomous federation of over 200 companies, which employ about 600,000 people in more than 35 countries. Leading businesses include Auchan Retail, Decathlon, ADEO, Leroy Merlin, Boulanger, Flunch etc… Our DNA Creadev offers a unique operational support model, based on multi-generational entrepreneurial experience, deep sectorial intelligence, and co-investment with operating partners. We invest patient capital and contemplate long-term success, but work on a day-to-day basis with management teams, devoting time and means to provide the highest level of expertise for each invested company, leveraging on our specific sectorial focus. We are demanding partners in favourable contexts and benevolent in tough ones. The majority of our annual investment capacity is dedicated to our portfolio companies, in order to accelerate their organic or external growth. Creadev’s support model is enhanced at an international scale through 1 team present on 4 continents. Our mission is to facilitate access to essential goods & services to the many, through innovative solutions. Our valuesShare: Because success never comes from a single man, we have deployed a dedicated organization to stimulate the sharing inside portfolio companies and between them. Dare: Audacity is at the heart of the Mulliez Family and Creadev’s DNA. We are deeply convinced of the importance of initiatives and innovation at all maturity stages. Care: We believe that both customers and collaborators’ development are the most powerful driver for success, and place it at the heart of our support to portfolio companies.

The empowered consumer is dramatically reshaping the way successful companies start, grow and scale their brands - driving a consumer renaissance. We are an investment partner for visionaries building exceptional brands at this intersection of commerce + influence. SILAS CAPITAL WAS FORMED to be a unique and ideal investment partner to entrepreneurs building businesses in the rapidly evolving consumer space - providing both growth and venture capital. We invest in visionaries creating the next generation of consumer brands. WE ALIGN OURSELVES with the needs of the entrepreneurs we serve, where flexible capital is the right kind of capital. We invest in ‘emerging’ growth stage consumer brands through Silas Capital - and in venture-stage consumer & enabling tech through Silas Ventures. AS FOUNDERS & INVESTORS we've built thriving consumer companies from scratch and have been consumer investors for 10+ years. Being hands-on, we help companies achieve faster growth and increased profitability by leveraging our own operating experiences and resources. OUR OBJECTIVE IS TO AMPLIFY the capabilities and "magic" that entrepreneurs bring - and together create long-term value, superior brand recognition and increased market share - while allowing founders to maintain both creative and shareholder control.

Our vision is to level the playing field for generations of entrepreneurs to come. Our founders are game-changers who bring passion, resiliency, and authentic perspectives to everything they do - from shaping diverse, values-driven teams to satisfying consumers’ evolving demands. The most rewarding part of what we do is working hand in hand with them. We stand next to our founders by standing on the shoulders of our investors. Our valuesIntegrity: We operate with the highest levels of honesty and transparency, and we work hard to earn the trust of our founders. Humility: We don’t have big egos. Our founders are our biggest champions, and together we define our collective success. Inclusivity: We are champions of diversity and inclusivity. We believe that diverse teams are better positioned to serve the consumers of today and tomorrow, and we’re all in. Collaboration: We work hand in hand with our entrepreneurs to help build the next generation of legendary consumer companies. Humor: We believe that laughter and positivity are key ingredients to success, so we don’t take ourselves too seriously. We love what we do, and we have fun along the way. Consumer Obsession: We are relentless in our pursuit of the evolving consumer. From spotting trends to building products, our zeal for the consumer industry is insatiable.