Serra Ventures

Serra Ventures is a venture capital firm founded in 2008 by Tim Hoerr to address a funding gap for innovations emerging from Midwest research universities. The firm invests in early-stage deep technology companies and now invests across the United States. It has funded more than 100 startups.

The firm runs dedicated funds alongside its general early-stage technology activity: one focused on agriculture technology and another on agri-food technology. Investment areas include deep technology, agriculture technology, agri-food technology and industry-specific problem-solving technology, with a preference for patent-protected or otherwise technology-advantaged innovations.

The investment thesis emphasises strong teams with relevant technical or industry experience, capital-efficient business models, demonstrated product-market fit and referenceable customers, and a meaningful patent or technology advantage. Support extends beyond capital: portfolio leaders receive coaching, strategic advice and connections, with partners including former venture-backed CEOs.