Selva Ventures

We believe that by investing in the brands and technologies that consumers want and use, we can help shape a brighter future, not only for consumers but also for the planet. Our vision is to empower the next generation of consumer-focused disruptors by providing them with the resources and support they need to transform the way consumers live and work. Investing in startups at the earliest stages, and then helping them innovate and scale through XRC’s unique and disruptive capital and service platform, will allow us to deliver the highest value to our entrepreneurs, strategic partners and limited partners. Who We Are XRC Ventures is a venture capital firm and startup accelerator for the next generation of disruptors in the retail technology, consumer healthtech, and consumer goods sectors. With support from our world-class retailer and eco-system partners, XRC Ventures has become the first design-centric retail innovation ecosystem of its kind. Our Funds Accelerator Fund. Invests in pre-Seed to Series A companies in retail technology, consumer goods and the consumer healthtech. Brand Capital Fund. Invests Seed to Series A consumer product companies in beauty, personal care, home goods, and health and wellness categories. Opportunity Fund. Invests in post-Seed to Series A companies in the next generation of retail technology and consumer goods. We co-invest alongside top venture capital funds and provide follow-on capital to select XRC Ventures alumni scaling their companies beyond product market fit and achieving exponential growth. Investment POV At XRC, we look for visionary founders who are leveraging technology to positively change how humans live their lives as consumers. The need for technology in consumer serving businesses, combined with the breathtakingly rapid advancement of AI and other technologies, makes the consumer tech space one of the most dynamic areas for early stage investing. We are excited to be well-connected and right in the middle of this exciting industry. We articulate on our investment thesis in our Investment POV, which in turn drives our focus on the following four core innovation areas: Commerce Enablement. Startups fueling the digital transformation of retail. We're focusing on areas such as AI automation, distributed commerce platforms, consumer fintech, loyalty tech, and the evolution of commerce supply chains. These ventures will help redefine commerce and create a seamless buying experience. Emergent Channels and Revenue. Companies reshaping how consumers discover, engage with, and purchase products/services, inventing entirely new paths to customers, and classes of revenue. This includes shoppable content, product-as-a-channel, loyalty commerce, service retailing, trans-channel experiential retailing, and AI bot-mediated commerce. Consumer Healthtech. Ventures making personalized health outcomes more accessible and efficient. This includes technology platforms for consumer health, remote health services, subscription wellness, health outcomes-as-a-service, and aging-in-place & assured living solutions. Sustainable Commerce. Businesses driving the shift towards a more sustainable and circular economy. This includes on-demand local manufacturing, alternatives to ownership, alternative materials, subscription retail, and sustainable consumer finance.

Established by founder and former CEO of Vital Proteins and backed by a team of highly successful consumer brand entrepreneurs and investors, Starshot Ventures Launch Pad – SVLP – is a venture creation studio that forges innovative brands meant to deliver on consumers’ wellness needs. We are seasoned leaders and well-respected brand builders on a mission to provide better wellness solutions for all. We lead with curiosity and chase bold ideas in the pursuit of helping others be their best.

For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Era is an early stage venture and growth fund investing in the next generation of transformative global consumer brands. We are a global team with deep operational and investing experience, and we look for and invest in the most exciting consumer companies in Australasia, the US and Europe. Some of the current and prior brands we have invested in include Aesop, Swisse Wellness and Seed Health.

We are committed to opening doors and creating partnerships. With a deep network, nimble capital, and passion for the consumer experience, we deliver high-impact partnerships for exceptional founders. When G9 partners with you, we are on your team.

Investimos e operamos marcas emergentes na intersecção entre e-commerce, varejo e bens de consumo. O que fazemos? Transformamos marca emergentes em negócios de alto crescimento. Para isso, oferecemos capital e expertise prática em áreas fundamentais como marketing, distribuição e gestão financeira. Estágio das empresas: Startups em estágio de tração (R$10 a R$50 milhões de faturamento anual). Critérios de investimentos: Analisamos alinhamento estratégico, potencial de crescimento e capacidade de execução. Setores que buscamos: Bens de consumo: vitaminas e suplementos, beleza, pet, alimentos e bebidas