Salesforce Ventures

By combining the flexibility and strengths of a business angel with the discipline and firepower of traditional VC investors, All Iron Ventures invests anywhere technology can improve poor customer experience and inefficient business processes. We are not asset managers. First and foremost, we are investors ourselves and, as such, we align our interests with those of our co-investors significantly above the industry average. All Iron Ventures has been built on the back of a remarkable success story and we are eager and committed to helping to replicate that for our partners.

Founded in 2007, Ridge Ventures is an early stage venture capital fund investing in experienced founders redefining how the world interacts with software. We back companies delivering advanced technologies, new distribution models and incredible user experiences to market. Our approach - fast, flexible and founder-focused - creates the right relationship from the word “go” helping companies become market leaders quickly. Alignment matters. Here’s the proof: Krux, MindMeld, Sapho, Minted, Braze, ThirdLove, Fastly, for starters. Ridge Ventures was formerly IDG Ventures USA. Our PrioritiesPeople Matter: We refer to teams we back as “The Ridge Familia” for good reason. We have deep respect for the people who call themselves founders. No matter how innovative the technology or massive the TAM, we prioritize character. We think founders should prioritize character as well. Patience, transparency, and follow-through matter; so does remembering it’s about partnership, not control. At Ridge, no investment terms are sacred because we know that it’s the best founders that deliver long-term success, not the best deal terms. Shared Passion: We are passionate about the decades of enterprise innovation and growth that lie ahead. We are equally passionate about helping experienced founders build massive enterprise software companies. As a focused fund, each investment we make matters. We only back companies where our excitement equals (or at least comes very close) the founder’s. This alignment helps drive quick investment decisions and is a key predictor of long term collaboration. Company building is hard work. Shared passion makes it possible. Revenue-Focused: Nailing product market fit and scaling revenue systems are all that matters. Full stop. We have helped build hundreds of companies from seed to billions in outcomes, forging deep buyer relationships along the way. These form the basis of our 100+ company-strong Ridge Revenue Network, with CXO’s from all corners of the Fortune 500. We thoughtfully connect founders to customers to crystallize market fit and drive early revenue. We’ve even been known to write customer intro commitments into our term sheets. Building Revenues Over Hype We are fanatical about substance over hype and backing experienced entrepreneurs building revenue-first enterprise software companies. As late Seed and early Series A experts, typically writing checks in the $2-7M range, we believe in flexible terms that align our incentives, and a transparent process to reduce your fundraising distraction. We approach our investments with the long view at the forefront, knowing well that company building is anything but a straight line. We back experienced entrepreneurs who trust their own vision and voice, and want venture support rooted in mutual trust that serves them as people-first, founders second.

To succeed as a startup, you need a lot more than capital. You need the right tool set, strategy, and supporters who share your values and philosophy of growth. That’s why HubSpot Ventures commits to resources that go well beyond funding - we provide access to expert advising and first-rate business tools. Every portfolio company will have access to coaching from senior leaders, partnership support, special event access, and more. If this sounds like the relationship you're looking for, take a moment to meet a few of the members of HubSpot's strategy & partnerships team. Who Should Apply We’re not looking for quick wins with this fund. We’re looking to build long term partnerships. We’re investing in companies that we believe will not only produce a positive return over time, but also expand the impact of HubSpot’s philosophy of growing better. That means never sacrificing the customer experience for the sake of growth. You should apply if you: Are actively raising a funding round (seed through late stage) Align with our mission to help millions of organizations grow better Have potential to deliver unique value to the HubSpot community Are building a leading SaaS-based product Embody the values in HubSpot’s Customer Code and Culture Code

We invest across consumer and enterprise and have partnered with thousands of inspiring entrepreneurs over the past two decades. We have a track record of backing great entrepreneurs at the earliest stages. Since 1999, Redpoint Ventures has partnered with visionary founders to create new markets and redefine existing ones. The firm invests in startups across the seed, early and growth phases. Redpoint has backed over 465 companies with 140 IPOs and M+As, including 2U, HomeAway, Heroku, Netflix, PureStorage, Twilio and Zendesk, and incubated market disruptors like Android. In total, the firm manages $4 billion across multiple funds. Redpoint is based in Menlo Park and has offices in San Francisco, Beijing and Shanghai.

We are entrepreneurs and operators and have been working together for over 25 years. Investment thesis. Focused on Software++ We invest in enterprise software companies building mission-critical solutions for their customers that also have two additional characteristics (or plusses, as we call them) that are truly differentiating: + Transformational tech The first plus is technology that enables transformational, rather than incremental, change. The kind of technology that has the potential to materially impact the underlying value proposition within a specific domain. Technology that is so valuable in its own right that it is both a hedge against the company’s business model and a significant valuation multiplier. + Multi-layered monetization strategies The second plus refers to monetization strategies that go beyond typical SaaS licensing fees. Typically a byproduct of their business model, such companies have other inherent value that goes beyond traditional revenue. That value comes in the form of the unique and proprietary datasets they have created, the technical artifacts they have developed, or the network effect of an ecosystem. We refer to the conversion of these two features as Software++, a combination that consistently gives companies a major competitive advantage while dramatically increasing their upside potential. Stage: Seed and Series A Geography: California and Texas Industry: We are sector and vertical agnostic, and seek out high-performance companies Initial checks: $1 million to $5 million (often the first institutional investor) Follow-on checks: We double down on winners and can invest up to $10-20 million to back them across their entire lifecycle Driven by our values. Teamwork: Venture capital is a team sport. We work with other investors and our LP base to bring founders the support and expertise they need to succeed. Mutual respect: We always have our founders’ backs, and expect them to have ours. Alignment: Our success hinges on staying aligned with our founders and our LPs and working together to everyone’s benefit.

Investing in founders with a vision for technology at work. Our PrinciplesProduct focused We work closely with our companies on their product roadmaps to realize the highest returns over time. Long-term We have a structure and approach that enables us to invest in companies for the long haul. Investing locally and globally We’re not constrained by location and invest in great companies all over the world. Hypothesis-based strategy We look for needs and find solutions that drive transformational change in large markets. Selective investing We work with founders and teams to build value and create relationships that last. Our ValuesMultiple perspectives matter From our collective investing strategies to hiring practices, Tola believes in the value of different viewpoints. We bring the investment and operating experiences of our full team to our portfolio. Experience matters Our team has decades of success in building global product and platform businesses, and our deep network of advisors and specialists are available when needed. Patience matters When investing in companies, we believe that the long view is the right view. Our structure and bespoke approach mean that we partner with founders to build businesses over the long-term. The world matters We have always had a global view of the software market and continue to see great ideas and software, powered by the cloud, built by teams around the world. Profile Tola Capital was founded in 2010 in Seattle, WA, and while you may not have heard of us, we’ve been helping portfolio companies become category leaders and generating great returns for our investors. A team with diverse operational and software industry experiences Investing in solutions with the potential for long-term, transformational change Extensive network of advisors and experts across the software ecosystem Invested in over 20 portfolio companies Funding globally across all stages Managing $440M Companies acquired by SAP, Oracle, SoftBank, Verizon, Mastercard, Cisco, and Rapid7