Primary Venture Partners is a seed-stage venture capital firm that delivers exceptional support to founders of transformational businesses. Based in New York City, the firm invests across enterprise and SMB SaaS, consumer, fintech, healthcare, infrastructure and cyber, and frontier tech. Primary distinguishes itself with Primary Impact, the largest operator team in early stage VC with a 2:1 operator-to-investor ratio. This dedicated team helps portfolio companies hire top talent, drive real ARR growth, design brand vision, and strategize capital deployment.
Founded in 2015, Primary has established itself as a driving force in the NYC tech ecosystem with approximately $1 billion in assets under management. The firm boasts twice the industry average graduation rate from seed to Series A, and its founders are 19x more likely to reach unicorn status. Through Primary Labs, its venture studio launched in 2019, the firm incubates new businesses from ideation through launch. Notable portfolio companies include Alloy, Alma, Electric, K Health, Mirror, Slice, and Vestwell.