Capital entrepreneurs who put your interests first.
We’re empathetic experts. Not only have we been in your shoes, we’ve walked both sides of the business as founders and investors. Our first-hand experience motivates us to be the approachable, reliable and supportive partners we wished we had to help us better navigate capital decisions and business growth.
We launched Novel Capital with the purpose of providing entrepreneurs like you with simple, flexible, and fair growth capital options throughout your journey.
Our Ethos
Be simple, direct, and transparent.
Simply put, we do as we say. We are upfront with you about our terms and cost of capital, and we keep you updated throughout the entire funding process.
Keep everything entrepreneur-centered.
We evaluate where you are in your journey and provide you with the best resources to grow your company your way.
Maintain integrity and accountability.
We are ethical in all aspects of life. In the workplace, we prioritize integrity when making decisions, interacting with our team, and working with customers.
Act as capital entrepreneurs.
We always bring an innovative mindset to developing the right capital products for different types of companies and entrepreneurs, based on what they want to accomplish.
Our Commitment to Diversity
Novel Capital is committed to changing the funding landscape, one investment at a time. More than 47% of our investments support entrepreneurs who identify as women and people of color.
Our unique investment approach is changing the way companies are evaluated, increasing support for underrepresented entrepreneurs and the number of diverse companies who receive capital.
We evaluate entrepreneurs solely on the results they are delivering and their company’s achievements – just like it should be.