We have two funds:
- Future Ventures: The way consumers want to engage with their money and plan for their financial future is changing. Through Northwestern Mutual Future Ventures, we look for partners who are developing tools and platforms to help us deliver the experience clients need, want and deserve; who are shaping the future of health and wellness; and who are bringing new technologies and enhanced analytics to market.
- Cream City Venture Capital: We're committed to being a catalyst for business growth in our home town. Cream City Venture Capital is dedicated to investing solely in startups based in southeast Wisconsin. Beyond capital, Cream City Venture Capital portfolio companies get access to our network of mentors and state-of-the-art co-working space. We look to partner with companies that are leveraging technology to address challenges across any industry.
More Than Just Funding
We support and drive growth with value-add platform services, connecting our portfolio companies to resources within and outside of Northwestern Mutual. By accelerating learning and connecting to experts, we can help founders quickly overcome growth challenges and increase the likelihood of their startup’s success.
- Leveraging Northwestern Mutual: Industry insights and expertise gained over 160+ years
- Business Development: Strategic connections to potential partners or customers
- Talent & Leadership Development: Growing and developing founders and their teams as they grow their business
- Marketing & Communication: Amplification of founders’ personal and company brands through consultation with Northwestern Mutual’s experts
- Community & Events: Access to best practices and opportunities by connecting with other founders, Northwestern Mutual executives and influencers
Investing in and Supporting Startups Founded by Women and Black Entrepreneurs
Female-founded startups receive less than three percent of the approximately $80 billion in venture capital annually, and Black founders receive less than one percent. As part of our ongoing commitment to women and diversity, we’ve dedicated a total of $40 million to investing in startup companies founded by women and Black entrepreneurs. This funding allocation will advance the company’s investment strategy of engaging startups whose technologies have the potential to transform how clients experience financial security, as well as increase focus on technological disruption. The investment criteria align with NM Future Ventures' key strategic areas of focus.