Merida Capital Holdings

Merida Capital Holdings is a private equity firm that invests in growth-stage companies serving the cannabis industry. It targets revenue-generating businesses with established operating models and strong management teams, deploying capital through five funds and co-investment vehicles that together manage $200 million. The firm has invested in more than 50 portfolio companies to date.

Its technical scope spans cultivation technologies, cannabis agricultural product development, natural plant-based medicine, pharmaceutical ingredient development, and adult-use consumer product development - a spread that reflects activity across the cannabis supply chain, from cultivation and inputs through medicinal and consumer applications. Sector coverage accordingly extends across agriculture and cultivation, pharmaceuticals, and consumer products.

Merida was founded by Mitch Baruchowitz and Kevin Gibbs. The team combines backgrounds in Wall Street, private equity, hedge funds, and cannabis businesses, and takes a hands-on approach with portfolio companies, working to accelerate growth and develop commercial opportunities. Stage of deployment is described as private equity and growth; no founding year, team size, or geographic footprint is specified.