MBRDNA is the North American R&D arm of Mercedes-Benz, working on autonomous driving, digital UX, eDrive powertrain, connected car services and cloud platforms across specialised US locations.
Mercedes-Benz Research & Development North America, Inc. (MBRDNA) is the North American research and development arm of Mercedes-Benz, working on premium mobility across software and vehicle technology. Its activity spans autonomous driving, digital user experience, machine learning, powertrain and eDrive systems, connected car services, and advanced vehicle design. The organization is headquartered in Silicon Valley, California, and operates as a network of specialised competence centres rather than a single site.
Programmes are distributed across locations by function. A Digital Hub in Seattle handles cloud architecture development and the build-out of a cloud platform for next-generation connected car services. Redford, Michigan focuses on powertrain and eDrive technology. Long Beach conducts durability testing of the latest driver assistance and telematics systems. Additional presence is in Ann Arbor, Michigan and Carlsbad. Technical domains listed include autonomous driving, advanced interaction design, consumer research, open innovation, testing and regulatory affairs, and cloud platform development.
MBRDNA positions itself as an innovation organisation rather than a vehicle manufacturer alone, working on software and technology alongside automotive engineering, and is embedded in Mercedes-Benz's worldwide R&D network. Stated cultural emphasis is placed on ideas and their execution, and on attracting people with what the company describes as an absolute willingness to bring ideas to life. Founding year, headcount and funding figures are not disclosed.
