Lunar Digital Assets

Lunar Digital Assets is a blockchain venture studio and incubator founded in 2017 and based in West Hollywood, California. The firm works with Web3 and blockchain teams on the practical challenges of launching and growing projects, pairing venture-studio style support with hands-on execution across strategy, public relations, design, growth marketing and ecosystem development. Its areas of focus span blockchain, Web3, cryptocurrency and decentralised finance.

Its operating model is organised around a set of full-stack launch services for early-stage projects. These include launch support covering positioning and go-to-market planning; narrative development and content production; paid advertising campaign planning and execution; public relations and media outreach; influencer partnership programmes; and strategic business development and ecosystem development, spanning both planning and execution.

The firm describes its approach as full-stack, bringing together specialists in narrative, identity and go-to-market planning under a single engagement rather than separating strategy from delivery. It has been associated with blockchain projects including Polygon and QuickSwap, and has operated continuously since 2017 - a period that has covered several market cycles in the crypto sector. No funding, team size or check size details are disclosed.